Bangkok--16 Jan--KOBFAGH PR Agency
SRICHAND is top Thai cosmetic brand who focus on "quality" as the first priority. SRICHAND always attentive to every detail of the product, with R&D and manufacturing in Japan to get the best product. The package design is well suitable for use with ease of portability. The goal is to provide products with the standard quality as compare to international leading cosmetics brands. This has made SRICHAND, a recognized brand of high quality for nearly 70 years.
Today, SRICHAND as a Thai pride for beauty products, has made a come back with another step of brand's major milestone to create an excitement again! With the introduction of new brand logo that is more internationalized, together with the latest beauty innovation, to serve the need for Asian beauties.
The new logo, to be more internationalised
SRICHAND original logo with Thai has been changed to English in order to be more internationalised, but still maintain the "Thainess". With S and C from "Srichand" being used to create the logo of "ศ" abbreviation of SRICHAND in Thai. And to state that SRICHAND is a Thai made product, the tagline has been changed from Since 1948 to "Bangkok 1948".
"The beginning of SRICHAND Luminescence series gone back to a year ago when I went into a cosmetics shop. I did the surveyed by flipping through the drug store products with the price range of Baht 300-600. And I realized that those packages in front are stated with cities from the West next to the brand name, but in actuality when I flip behind, they all are made from China. Then, I think I would make a difference to Thailand cosmetic market by putting the tagline "Bangkok" on the package to remind ourselves that this is our roots, and we are proud of it. And I believe that we can seek production base in the country with the high technology development for cosmetics products such as Japan .I'm more than ready to make it comes true, to create best Thai cosmetics with high quality for Thais. Thus, that is the origin of the word "made in Japan" behind a box of SRICHAND. And also this is the origin of Luminescence series.
Rawit Hanutsaha
Managing Director of SRICHAND
Srichand Luminescence Series
SRICHAND introduces "Srichand Luminescence Series", a series of cosmetic for oily and combination skin. For using during a day and to protect your skin from morning till night. With light texture and well in oil- control. Make your skin looks more smooth and natural. The inspiration for the design is from the color of the sun, from dawn to dusk. In this series includes many beauty items to provide perfect make up routine ; Srichand Luminescence Fabulous UV Shield, Srichand Luminescence Splendorous Under Makeup and Srichand Luminescence Glowing Brilliance Perfecting Powder
1. Srichand Luminescence Fabulous UV Shield SPF50 PA++++
Key product benefits :
? Effective protection SPF50 PA ++++ tested by AMA institutions from the United States by global standards. That protect the skin from UVA and UVB rays, the highest in the market.
? Smooth, light texture absorbs quickly, leaving no greasy residue and does not make shine or oily
? Researching, developing and manufacturing in Japan
? Suitable for oily and combination skin
? Made in Japan
Usage
After last step of routine skincare pampering, apply sunscreen in the morning on your face and neck with the suitable amount. Applying for about 15-30 minutes before sun exposure.
Size & price of product : 40 ml. 390 baht
2. Srichand Luminescence Splendorous Under Makeup SPF35 PA+++
Key product benefits :
? Oil-control. Suitable for Asian skin.
? Light texture, non-greasy, non-staining and absorbs quickly
? Waterproof
? Make skin becomes smooth. And does not drop during the day
? Skin becomes a natural (Natural Look) with moderate coverage
? Researching, developing and manufacturing in Japan
? Suitable for oily and combination skin
? Made in Japan
5 shades for Thai's skin (Yellew undertone)
? SC10 for white skin
? SC20 for white-yellow skin
? SC30 for soft tan skin
? SC40 for honey skin
? SC50 for darker skin
Usage
Shake well before use. Pouring cream in suitable amount and apply all over the face. By focusing on special area to be covered. Apply with pressed powder Srichand Luminescence Glowing Brilliance Perfecting Powder to reveal more beauty smooth skin and becomes natural.
Size & price of product : 30ml. 490 baht
3. Srichand Luminescence Glowing Brilliance Perfecting Powder SPF20 PA+++
Key product benefits :
? Oil control according to SRICHAND's signature. Suitable for Asian skin
? Light texture. Apply and spread easily. Smooth and color does not drop during the day.
? Waterproof
? Make skin look smooth and natural (Natural Look) with moderate coverage
? Fine & soft puff from Japan will help apply powder easily and long wearing
? Researching, developing and manufacturing in Japan
? Suitable for oily and combination skin
? Made in Japan
3 shades for Thai's skin (Yellew undertone)
? SC10 for white skin
? SC30 for soft tan skin
? SC50 for darker skin
Usage
Use powder puff tap and apply to face and neck with focus on the area needed to conceal it. Apply with Srichand Luminescence Splendorous Under Makeup Primer for perfect concealed and smoother.
Size & price of product : 10 ml. 590 baht
Srichand Luminescence Series are now available at Watsons, Boots, EveAndBoy, TSURUHA, Stardust, Zalora, 7-Catalog, Friday Catalog, 24 shopping, และ ร้านเครื่องสำอางชั้นนำทั่วไป