Bangkok--23 Jan--Siam Commercial Bank
Targeting New Customer Segment by Boosting Client Wealth with Privileges to Help Them Take Bigger Steps to Success
Siam Commercial Bank Plc is accentuating its success as a leader in financial advisory and personal lifestyle services for both SCB PRIVATE BANKING and SCB FIRST members with another step forward in a new segment answering the growth in mass affluent customers. Allocating 150 million baht, SCB is introducing its SCB PRIME specifically designed for clients with deposits and/or investments of 2 to 9.9 million baht. Under a "Take Your Success Forward" concept, the new product aims to boost client wealth and financial success by allowing them to take bigger steps to success with various privileges that perfectly match their lifestyles.
Mr. Narong Srichukrin, First Executive Vice President, Head of Wealth Segment & Products and Retail Banking & Small SME Solutions of Siam Commercial Bank, noted that, noted that, "SCB, as a leader in financial advisory and wealth management services, currently serves over 50,000 top-tier clients – members of SCB PRIVATE BANKING with deposits and/or investments of 50 million baht or more and members of SCB FIRST with deposits and/or investments of 10-50 million baht, with total AUM of over 800 billion baht. SCB has taken note of the growth of clients with deposits and/or investments of 2-9.9 million baht, currently numbering more than 500,000 individuals. This group of customers consists of successful entrepreneurs, SME owners, startups, and young executives who are rising to the top of their organizations. They are proud of what they are currently achieving and ready to pursue their next step toward success."
"With that information in mind, we would like to embrace the year 2017 with the launch of a new product targeting this new high potential client segment. SCB PRIME is a financial service designed to serve all the needs of this particular group of clients. Executed under a "Take Your Success Forward" concept, each and every privilege offered will boil down to how we can inspire these clients to achieve bigger success. Whether through privileges to help them grow their wealth or strengthen their business or privileges that match their lifestyle, we will prepare them in every dimension possible," added Mr. Narong.
Three key privileges are offered to members of SCB PRIME:
- PRIME Lifestyle, a reward that best fits the lifestyles of SCB PRIME members, including one free complimentary domestic air ticket annually, access to Royal Orchid Lounge/Royal Silk and Coral Executive Lounges at domestic airports twice a year, access to leading fitness centers, complimentary drinks at Starbucks on the 15th of each month for up to 6 months, discounts at hotels managed by Anantara, and special offers at leading hospitals nationwide.
- PRIME Wealth Management includes financial advisory service covering financial product management and advice, choosing the products that best that fit the needs and risks of each client, and a series of seminars conducted for clients to help them gain more knowledge and give them what they need to know to be more competitive in business and double the value of their assets. In addition, the service also provides access to knowledge about financial planning, asset allocation, investment, retirement planning, children's educational plans, and tax plans, all on digital platforms geared to the lifestyles of today's clients.
- PRIME Banking Service provides SCB PRIME clients with the next level of banking services, including express service at any SCB branch, SMS service with no fee charged to PromptPay accounts, and bill payment service through SCB Easy without fees for up to 5 payments a month.
"SCB PRIME is a perfect answer to what this group of young mass affluent customers needs, as it will provide an excellent tool for them to achieve more wealth and success. It will also be a good for SCB as well in terms of taking another step towards our goal of becoming the most admired bank. We have set a target of having up to 100,000 SCB PRIME members before year-end," concluded Mr. Narong.
SCB PRIME – Take Your Success Forward
For more information about SCB PRIME, please visit www.scb.co.th/scbprime or call the SCB PRIME Service Center at 02-777-7555.