Bangkok--24 Jan--Prudential Life Assurance
Reinforcing Prudential's commitment in protecting relationships of Thai people from generation to generation
Prudential Life Assurance (Thailand) Public Company Limited won top honors at the 2016 international Midas Awards with its latest advertising campaign -- "Ways to Protect Relationships", reflecting the company's commitment in protecting relationships of Thai people from generation to generation.
The 2016 Midas Awards for the World's Best Financial Advertising -- "Silver Trophies" for "Branding" and "Film" categories were awarded to "The Gift", an advertising campaign by Prudential Thailand, in the award announcement held in New York on December 12, 2016.
In this advertising campaign, Prudential Thailand reflects the value of protecting relationships between you and your loved ones through 3 close-to-home life stories by highlighting various kinds of relationships from viewpoints of people from different stages of life. The 3 TVCs were reachable through various online media from 2016 up to the present.
The award-winning "The Gift" tells the story about the relationship between father and daughter. Father chooses to express his love by giving his daughter his old note book as a gift. The simple gift received from her father that day turns out to be a valuable gift filled with fatherly love and sacrifice for the success of his daughter these days.
The Midas Awards, founded in 2001, is the only awards show to recognize excellence in financial marketing and advertising on a global scale, honoring the World's Best Financial Advertising from all over the world. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, The Midas Awards focuses on four distinct areas: Product & Services, Craft, Use of Medium and Use of Discipline.
To watch this TVC, please visit Prudential Thailand's online media such as Facebook: Prudential Thailand, YouTube: Prudential Thailand, and website: www.prudential.co.th.