Bangkok--27 Feb--DC consultants
Goro Hokari (5th from right), Executive Regional Strategic Planning Director of Hakuhodo Asia Pacific and Institute Director of Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) has recently led his team to announce findings from the institute's latest research entitled "ASEAN MILLENNIALS: One Size Fits All? A Generation Gap in ASEAN". The study unveiled differences in attitudes to life and work, interactions with digital technology and shopping behaviors among those born in the 1970s, 1980s and 1990s in the six ASEAN countries. This annual event, which took place at Aksra Theatre King Power, aims at providing fresh perspectives that could help business operators with their marketing efforts.