Bangkok--10 Apr--Siam Commercial Bank
Siam Commercial Bank garnered 3 prestigious accolades from the 8th Retail Banker International Asia Trailblazer Summer & Awards 2017 held by Retail Banker International Magazine, including Excellence in Social Media – Customer Relations & Brand Engagement; Best New Product, Service or Innovation Launch; and Best Social Media Marketing Campaign. Winning the awards reflects the ability of SCB Thailand, the Bank's social media, to introduce online activities through smart strategies. It has a proper understanding of client behavior in the context of Thai society and manages to link it with the Bank's products. This can be seen in the impressive success in launching online campaigns and activities, which have drawn more than 1.7 million visitors. SCB Senior Vice President, Integrated Digital Marketing Management Division, Mrs. Junphen Juntana and members of the team behind this success are seen receiving the awards recently in Singapore.