Bangkok--23 May--Siam Commercial Bank
Siam Commercial Bank (SCB), a leader in digital banking, and LINE Company (Thailand) Limited have launched "SCB Connect," a financial service channel developed as a LINE official account on the LINE platform. Offering a closer connection between SCB and its customers, in its initial phase SCB Connect will be available for SCB credit cardholders on both iOS and Android smartphones. With "SCB Connect," access to daily personal financial information will be more convenient and secure. Users can monitor credit card transactions with alerts for every purchase, check their credit card information, find personalized promotions and offers, or search for nearby SCB branches or ATMs. In the next phase, services will be extended to other SCB products, and will feature a chatbot providing information in real time.
SCB places importance on continuous customer service development, particularly through digital channels. The use of smartphones is significantly increasing in terms of the number of users and the time spent on devices, as well as their increasing role in users' daily lives. Over 94% of Internet users on smartphones in Thailand use LINE as their main communication channel. In response to current customer behaviors, needs, and familiarity with LINE, SCB and LINE Company (Thailand) Limited have come up with "SCB Connect," a banking service channel in consumers' hands readily available for SCB credit cardholders and interested users in its roll-out phase.
SCB Connect is an official LINE account developed through understanding customer pain points.It features three special 24/7 real-time customer services: Reminder, Reply, and Rewards. Reminder:Users will receive notifications with each credit card transaction and a reminder of payment due dates.Reply: Users will receive instant responses to their credit card inquiries, such as available credit line, expenditure amounts, itemized transactions, and nearby SCB branches or ATMs. Rewards: Promotions and offers personalized to each customer's credit card to better match their preferences. SCB Connect will soon feature SCB Rewards points balance and redemption. Other SCB financial products and services will follow in the future. SCB's success in understanding customer needs is attested to by the Best Customer Experience and Best Product or Service Innovation awards at the Customer Experience in Financial Services 2017 event, confirming SCB's digital banking leadership.
As for feature development in the next phase, SCB Connect's ability will be enhanced with a chatbot feature as a communication tool to respond to many customers at once on a real-time basis. The chatbot has been developed in line with consumer behaviors and digital lifestyles, as they prefer to search for and manage things online by themselves. This will be the first chatbot in Thailand's banking industry.
SCB expects to receive a response from over 30% of its some 2 million credit card customers during the first phase of the SCB Connect launch. SCB continues studying customer behaviors and needs to develop new services catering to their lifestyles with maximum satisfaction. For more details and information please visit www.scb.co.th/scbconnect or add friend SCB Connecthttps://line.me/R/ch/1506975860/bcrm/ac/6
Simple steps to registering with SCB Connect
1. Open the LINE application on your smartphone. Search for "SCB Connect" in the LINE official account and add as a friend.
2. Enter your ID card or passport number to verify that you are already an SCB customer. For non-SCB customers, a screen of general services will display for instant use.
3. Enter the phone number you provided to SCB to verify your identity again. An OTP will be sent to the phone number provided for customer identity authentication.
4. Select a credit card to receive special services. SCB customers can use the services right away.