Bangkok--25 May--4D Communications
AI Thailand, copyright holder of Doraemon in Thailand, partners up with Muang Thai Life Assurance and Central Pattana, executing marketing activities throughout the year 2017 to please Doraemon fans with a vast selection of products. The project 'DORAEMON FROM FRIEND TO FRIEND' will also be continued to help underprivileged children through the Princess Pa Foundation, Thai Red Cross Society.
Mr. Thawat Imraporn, Executive Vice President of Animation International (Thailand) Co., Ltd., or AI Thailand, the copyright holder of 'Doraemon' in Thailand, said that this year, AI Thailand is moving forward with a strategy to expand the market and continue the popularity of the most loved cartoon character of Thai fans 'Doraemon'. By collaborating with Muang Thai Life Assurance and Central Pattana, AI will organize activities for Doraemon fans to enjoy all year round which will also help expand the fan base, attracting new fans to have fun with various activities. At the same time, the CSR project 'DORAEMON FROM FRIEND TO FRIEND' will be continued. This year, the project will make charity dorayaki pillows which will be sold under the promotion buy 1 get 1 free at the price of only 270 baht. Donors can bring one pillow home while the other pillow will be donated to underprivileged children through the Princess Pa Foundation, Thai Red Cross Society.
"Currently, Doraemon is the number one cartoon star in Thailand, which generates the maximum copyright sales and can be applied very well with any type of business due to the fact that Thai people of all ages love it. The current business segments that incorporate Doraemon in their products include clothing, shoes, toys, gift items, equipment and household items, and other consumer products, as well as many promotional campaigns on mass media. In the future, AI Company will try to expand Doraemon integration into other businesses such as swimwear, playthings for children, food supplement, and tile and sanitary ware," said the executive vice president.
Ms. Pasawan Chankoo, Senior Vice President, Muang Thai Life Assurance Public Company Limited, one of the longest-running brands that use Doraemon character to promote the relationship between the brand and customers, said that this is the 9th year that Muang Thai Life Assurance has continually sponsored Doraemon related events. Each year, there are a large number of participants, which is a reflection of how good and satisfied the customers feel towards the character. So, exclusively only for members of Muang Thai Smile Club, just show Muang Thai Smile Club card at Muang Thai Life Assurance booth, and get free meet & greet coupons to take pictures with Doraemon and friends on stage, instead of having to queue up and register to get the coupons. For customers who purchase insurance packages at the Muang Thai Life Assurance booth, receive free limited edition Doraemon and friends T-shirt souvenirs which are not for sale. The company is glad to be able to spread happiness to children across the country because Muang Thai Life Assurance recognizes the importance of activities that promote healthy relationships in families, and activities from Doraemon can meet this need well.
Dr. Nattakit Tangpoonsinthana, Senior Executive Vice President, Marketing Department, Central Pattana Public Company Limited, commented on this collaboration that shopping centers under CPN are considered the Centers of Life, or the centers of daily life activities in each province that feature a wide range of shops and activities always available for customers. Central Pattana is delighted to be a part of the Doraemon Roadshow 2017 by offering spaces for fun activities and inviting everyone to build up imagination through their favorite cartoon character. Other than Doraemon and Friends special activities, CPN shopping centers also offer year-round promotions particularly for Doraemon fans. CPN is confident that these activities will be able to create dynamic traffic throughout the course of the events.
For more information regarding the activities, please visit http://aithailand.co.th/ or https://facebook.com/Beloved.Doraemon.