Bangkok--12 Jun--Penner-Madison
New Teradata Customer Journey solution helps businesses visualize customer paths, simulate the impact of new campaigns in advance, and engage customers with the most relevant content
Bangkok –Teradata (NYSE: TDC), the leading data and analytics company, announced several enhancements to the Teradata Customer Journey solution to help Thai companies accelerate their digital transformation. The solution will provide marketers with easier access to analytics, dynamic visualizations, machine learning and predictive simulations. Combining Teradata's expertise in data integration, advanced analytics and multi-channel interaction management, the new solution also boosts marketers' ability to treat every customer as an individual, increasing response rates, reducing churn and ensuring greater customer satisfaction.
A study by Gartner indicates that "by 2018, companies that have fully invested in online personalization will outsell companies that have not by more than 30 percent ." However companies are finding it increasinglydifficult to understand and optimize customer journeys as this often involve billions of interactions for millions of customers. Customers are also interacting more through multiple devices and channels, and expecting a personalized and relevant experience in every channel.
"As we move towards a digital economy with the vision of Thailand 4.0, we want our local businesses to grow by delivering even greater customer value. Teradata's new Customer Journey solution, is putting more analytics into the hands of marketing so they can build a deeper understanding of the customer experiences and then proactively optimize related journeys," said Jeerapa Kongswangwongsa, Managing Director, Teradata Thailand.
Teradata's Customer Journey solution helps companies understand and optimize each customer's experience over time, across all channels and touch points, in real time. Providing marketers with this holistic view, the right analytical insights and built-in automation enables them to execute thousands of concurrent, individualized, multi-channel campaigns without having to add manpower to the tasks.
In addition to industry-leading technology, Teradata also offers consulting resources to ensure companies realize these capabilities quickly and at the right price, to achieve higher business value.
"Our solution brings together all the required technology, plus the consulting expertise to achieve faster time to market. With Teradata, organizations can have a complete customer journey hub, without the implementation challenges of having to cobble together a solution from multiple vendors", added Kongswangwongsa.
Teradata's continuing growth in Thailand over the past years has been an outstanding proof of success and well-recognized expertise in big data analytics among its key customers such as PTT.
Dr.Buranin Rattanasombat, Executive Vice President, Lubricants Business, Oil Business Unit, PTT Public Company Limited commented, "Big data analytics is a major driving force of PTT that not only thoroughly connects with customers, through beloved products and services but also aware of customers' preferences that will enhance competitiveness with all good intention to establish PTT as the pride of Thailand.
For customer success, PTT has partnered with Teradata, a leading provider of the global big data analytics, to develop long-term plan and reinforce hardware, software, and personnel training since 2015 and expected to officially launch in 2019".
Teradata's Customer Journey solution is available immediately, worldwide. New features will begin to become available from June 2017.