Bangkok--27 Sep--Ogilvy Public Relations
Huawei Consumer Business Group (Thailand) announced the launch of HUAWEI nova 2i, a new smartphone with 4 cameras for enhanced photography expience on both front and rear shooters, and HUAWEI FullView Display for unprecedented widescreen viewing. Avialble in two color choices – Graphite Black and Prestige Gold, at an enticing price of only Baht 10,900, the new HUAWEI nova 2i ships with special free gifts – two Huawei smart devices comprising Color Band A2 and Body Fat Scale, worth totally Baht 5,980, for customers who pre-order the smartphone during September 28 – October 8, 2017.
Tossaporn Nisthanon, Deputy Country Director of Huawei Consumer Business Group (Thailand), said that "The last quarter of the year is always a highly dynamic moment for smartphone market where consumers enjoy diversified new product choices at their disposal. Huawei has an abundance of new lineups to cover all consumer segments. In the highly compettitve mid-range market, at price range of early Baht 10,000, our strategy to win is 'Premium Mass' offering, in which we deliver premium features at an affordable price.
The new HUAWEI nova 2i clearly stands for that approach, with distinctive features like 4 cameras, FullView display and full function options, all at the price tag of only Baht 10,900. We also offer special unbeatable promotion for customers who pre-order the product during the designated period."
Huawei encompassed a comprehensive marketing communication plan, in both online and offline channels, to promote HUAWEI nova 2i, including the appointment of superstar celebrity Mew Nittha Jirayungyurn as product endorser.
First HUAWEI 4 Cameras
Featuring front and back dual-lens cameras, the HUAWEI nova 2i delivers exceptional photography experiences, whatever the subject and setting. The front-facing 13MP/2MP selfie camera takes portrait photography to the next level featuring a new Selfie Toning Flash which delivers studio quality lighting for more artistic and vibrant images. The rear-facing camera combines a 16MP lens and a 2MP lens. Both dual-lens cameras feature hardware-level bokeh for crisper, cleaner and more artistic photos and improved performance in low-light situations.
First Ever HUAWEI FullView Display
The HUAWEI nova 2i is the first device to feature brand new HUAWEI FullView Display technology and delivers a high-quality 5.9-inch screen. The impressive 83 percent screen-to-body ratio and 18:9 aspect provides a beautiful widescreen viewing experience for crisp, clear and bright images.
A Symmetric Design
The HUAWEI nova 2i's sleek design begins with the breathtaking FullView screen, and flows seamlessly into the soft, curved edges of a unibody crafted from high-quality industrial materials. Each component – cameras, fingerprint sensor, USB socket, sensors and flash – is meticulously placed, on the front and back, to deliver a design that is as beautiful as it is intuitive to use.
A User Experience Underpinned by Performance
Powered by an 8-core Kirin 659 chipset, 4GB of RAM and 64GB of ROM, the HUAWEI nova 2i is capable of multitasking several applications while streaming content. The UX is deeply integrated with Huawei's Android-7 based EMUI to provide a smooth, seamless experience by utilizing machine learning to optimize performance based on user behavior. The deep integration between hardware and software means the HUAWEI nova 2i's 3,340mAh battery is long lasting. Additionally, its smart fingerprint sensor utilizes machine learning to become more accurate and secure with every use.
The HUAWEI nova 2i also features the company's proprietary Huawei Histen audio system to deliver extraordinary sound experiences for immersive video and gaming experiences.
HUAWEI nova 2i is available in October 2017, with two color choices – Graphite Black and Prestige Gold at Baht 10,900. Customers who pre-order the product during September 28 – October 8, 2017 will receive special free gifts – two Huawei smart devices comprising Color Band A2 and Body Fat Scale, worth totally Baht 5,980. For more information, contact Huawei Brand Shop and authorized dealers nationwide.