Bangkok--29 Sep--Best Western Hotels & Resorts - Asia
Best Western® Hotels & Resorts' winning streak continued at the 28th Annual TTG Travel Awards, when the brand was named as Asia's "Best Mid-Range Hotel Brand" for an incredible 11th year in a row!
The global hotel group picked up this prestigious honor in a glittering award ceremony and gala dinner that took place in Bangkok on September 28th, 2017. The winners were voted for by the readers of TTG Asia, the region's leading travel trade magazine.
Best Western has now held the title of Asia's "Best Mid-Range Hotel Brand" every year since 2007, reflecting the quality of the company's hotels, the strength of its brands, and how well respected they are among the Asian travel trade.
"We are delighted to have been named as Asia's Best Mid-Range Hotel Brand for an amazing 11th consecutive year," said Olivier Berrivin, Best Western's Managing Director of International Operations - Asia. "At Best Western, we have always had the utmost respect and appreciation for our travel trade partners. They are our best ambassadors; showcasing our properties to their clients and driving significant volumes of business to our hotels."
"So to receive yet another TTG Award, as voted for by TTG's readers, is a tremendous honor. We look forward to working with our many esteemed travel trade partners in future to ensure the best possible stays for their clients."
"This award is also a wonderful reflection of the talent and professionalism of our entire Asia-based team. To maintain such consistently high standards is an outstanding achievement, and I would like to thank all of our team members for their hard work and dedication," Olivier added.
Best Western Hotels & Resorts has expanded rapidly in recent years, creating multiple new brand concepts that are perfectly suited to the needs of Asia's new generation of travelers. These include V?b® and GL?®, two tech-savvy midscale offerings, and SureStay Hotel Group®, which provides fuss-free accommodations in key destinations. Asia's first SureStay® hotel will open in Bangkok before the end of 2017, with V?b® expected to make its regional debut in 2018.
With these new concepts, alongside the company's well-loved and established midscale hotel concepts, Best Western is aiming to retain its status as Asia's most popular mid-range brand for many
years to come.