Bangkok--9 Nov--Siam Commercial Bank
SCB continues to oil the wheels of the national e-payment scheme as a vehicle destined for cashless society by bringing real-life experiences to people inregulatory sandbox of the Bank of Thailand (BoT). With today's launch of 'SCB EASY PAY – Mae Manee Money Solution' campaign, the bank is securing anew beachhead in QR code payment. The new campaign will build good perception, recognition, and popularity of SCB EASY PAY QR Code among its target users with help of 'Mae Manee', a character based on an insight into merchants to serve as 'nang kwak' beckoning figurine of the Digital Age. Its integrated marketing communication highlights a new commercial with 'Mai' Davika Hoorne as the presenter and a roadshow to build public awareness andbring cashless payment experiences to provincial cities nationwide. SCB EASY PAY QR Code has an edge over other services of its kind because it sends a notification via SCB Connect on LINE messaging app for every payment transaction of any amount without a fee, making it the first and only service inThailand to offer this feature. SCB is targeting at more than 500,000 QR code signups by the end of next year.