Bangkok--25 Dec--DC Consultants and Marketing Communications
Hakuhodo Institute of Life and Living (HILL ASEAN), a think tank established by Hakuhodo Group, one of Japan's leading advertising agencies, led by Managing Director Goro Hokari (right) and the team of researchers, recently revealed an in-depth study under the topic
"New Perspectives of Gender Equality at Home: Who rules the houses?". The presentation covered the division of household chores and childrearing between husbands and wives, and processes ASEAN couples go through when deciding purchases. It also highlighted the implications these findings have for marketing.
Also participating was Masato Saito (seventh right), Managing Director of Hakuhodo Asia Pacific Co.,Ltd. The event took place at Himmapan Theater, Show DC shopping centre.