Bangkok--28 Feb--Polyplus PR
Thoth Zocial OBVOC emphasizes on the success as social data service provider hosting "Thailand Zocial Awards 2018" to set the standard for genuine and effective use of social media. Majestically brought back with the 6th awards event under the concept,18+ "Data is Sexy" is the Best Social Entertainment Award.
Mr.Kla Tungsuwan, Chairman and Mr.Pnern Asavavipas, Vice Chairman of Thoth Zocial OBVOC revealed "Thoth Zocial OBVOC sees the importance of social media and its continuously growing influence in the business sector, and intend to praise all brands, agencies and entertainment industry people who have executed the social media channels effectively, genuinely and contributively as the role models standardizing an efficient use of social media. Over the past 5 years, Thailand Zocial Awards events always received great feedbacks and continue to grow successfully with over 1,300 attendees in the previous year which is considered another successful step for us as a social data service provider." For the 6th year, Thailand Zocial Awards will be held under the concept 18+ "Data is Sexy" because, to us, data is highly appealing, fascinating and should always be viewed with professional supervision.
Honor guests, warmly attended the event, werehighly respected experts from various industries in Thailand including Prof.Wittawat Roongreungpol – Marketing Academic at Thammasat University, Apisilp Trunganont– Co-founder & Chief Technology Officer at Pantip.com, Hansa Wongsiripitack– SEA Director of Digital at J. Walter Thompson Asia Pacific, Tanadech Kulpitiwun– Executive Editor at BrandAge Magazine and Rassarin Arunitiwit– Senior Editor from Brand Buffet who shared insights and advices on formula improvement of "Zocial Metric" which consists of 5 major metrics including Fan Based–target group and followers reach, Growth–target group expansion, Interaction – data responsiveness, Share – sharing in social media, and Sentiment – customers emotions on social media platforms. In this year, due to current social media situation in accordance with user behavior and rapid growth of social media, the number of Like Page on Facebook will be an irrelevant indicator for Thailand Zocial Awards 2018.
In this year Thailand Zocial Awards, returned the Entertainment industry awards, along with top trade veterans including Yuthana Boomaom, President of Kan 555 Company Limited and Chalakorn Panyashom, Chief Executive Officer Digital TV at Workpoint Entertainment (Public) Company Limited kindly attending to give advices on social media data evaluation for the entertainment industry."
Warmly attended were Guest Speakers Thana Thienachariya, Chief Marketing Officer at Siam Commercial Bank (Public) Company Limited, and Chalakorn Panyashom, Chief Executive Officer Digital TV at Workpoint Entertainment (Public) Company Limited along with Uncensored Data, Thailand's leading Social Media Platforms including Norrasit Sittivechvijit from LINE (Thailand), Duangporn Prom-on from Facebook (Thailand), Chanachai Chaipanya from Twitter (Thailand), Apisilp Trunganont from Pantip website, Michael Jittivanich from Google (Thailand) accompanied by 2 talented masters of ceremony Faunglada Saranee Sanguanruang and Ketespsawat Palakawong Na Ayudhya.
Summary of awards for Thailand Zocial Awards 2018:
1.Best Brand Performance Award (21 awards by business sectors)
- Best Brand Performance Award (Airline) – Thai Air Asia
- Best Brand Performance Award (Automobile) – Ford Thailand
- Best Brand Performance Award (Banking) –SCB Thailand
- Best Brand Performance Award (Beauty Clinic) –V Square Clinic
- Best Brand Performance Award (Beverage-alcohol) – Chang World
-Best Brand Performance Award (Beverage-non-alcohol) –Est Cola
- Best Brand Performance Award (Consumer Electric) –LG Life's good
- Best Brand Performance Award (Cosmetics) –Wet n Wild
- Best Brand Performance Award (E-commerce) – Lazada
- Best Brand Performance Award (FMCG Food) – Knorr
- Best Brand Performance Award (Food Retail) – KFC
- Best Brand Performance Award (Hospital) – Bangkok Hospital
- Best Brand Performance Award (Insurance) – FWDLife Insurance
- Best Brand Performance Award (IT&Digital) –Samsung Mobile
- Best Brand Performance Award (Mom & Baby) – Dumex
- Best Brand Performance Award (Personal Care) – Axe
- Best Brand Performance Award (Real Estate) – Sansiri
- Best Brand Performance Award (Retail Store) – Tesco Lotus
- Best Brand Performance Award (Shopping Center) – Central Department Store
- Best Brand Performance Award (State Enterprise) – Social Security Office by Ministry of Labour
- Best Brand Performance Award (Telecom) – AIS
2.Best Brand Performance Award by Platform (7 awards by platforms)
- Best Brand Performance Award by Platform (Facebook) – Vasaline
- Best Brand Performance Award by Platform (Twitter) – AP Thai
- Best Brand Performance Award by Platform (LINE) – SCB Connect bySiam Commercial Bank (Public) Company Limited and Muang Thai Life Assurance
- Best Brand Performance Award by Platform (YouTube) – Maybelline New York
-Best Brand Performance Award by Platform (Pantip) – AIS and Government Contact Center: GCC 1111
3.Best Social Media Campaign Award(3 awards for Agencies)
KhunnaiAom The Seriesby Siam Commercial Bank (Public) Company Limited, MK Live Experiences from MK LIVE by Rabbit's Tale and Happy take off from Thai Smile Airway by Dream Riders
4.Special Awards (1 award for a creative,effective and contributive use of social media by individual or team) Kaokonlakao Project
5.Best Social Entertainment Award(18 awards)
- Best Social Media Influencer Award (Beauty) – None Noppaluck
- Best Social Media Influencer Award (Comedy) – Bie The Ska
- Best Social Media Influencer Award (Game Caster) – HEARTROCKER
- Best Social Media Influencer Award (IT&Digital) – Cee
- Best Social Media Influencer Award (Kids & Family) – Little Monster
- Best Social Media Influencer Award (Lifestyle) – KaykalSalaider
- Best Social Media Influencer Award (Pet) – Kingdom of Tiger
- Best Social Media Influencer Award (Social Critic) – Ejan
- Best Entertainment Performance Award (Actor) – James – Jirayu Tangsrisuk
- Best Entertainment Performance Award (Actress) – Chompoo – Araya A Hargete
- Best Entertainment Performance Award (Male Singer) – Peck Palitchoke
- Best Entertainment Performance Award (Female Singer) – Gam Wichayanee
- Best Entertainment Performance Award (Band) – BNK48
- Best Entertainment Performance Award (TV Program) – The Mask Singer
- Best Entertainment Performance Award (Online Channel) – Fedfe Boyband
- Best Entertainment Performance Award (Thai Film) – Bad Genius
- Best Entertainment Performance Award (Thai Drama) – RakNakara
- Best Entertainment Performance Award (News Program) – Ruanglao chao nee