Bangkok--18 Apr--ABM
NESCAFÉ RTD (Ready-to-Drink), led by Ms. Sriprapha Chingprasertsuk (center), Senior Marketing Manager – Ready to Drink Business Unit, along with Ms. Suwanna Ruamsanitwong (right), Marketing Manager – Ready to Drink Business Unit, and Ms. Chutirat Chavalvechakul (left), Brand Manager - Ready to Drink Business Unit, all from Nestle (Thai) Ltd., started this year's Songkran Festival by continuing the "NESCAFÉ Sends You Home Safely with Full Encouragement" campaign for the fifth year in a row. This year, the campaign is being held under the concept "This Songkran do more than just going home" to encourage Thais to travel back home safely during the Songkran Festival to spend precious moments of happiness with their families to compensate for the time that they are far away from home. NESCAFÉ will hand out a delicious Ready-to-Drink NESCAFÉ Espresso Roast, with a strong and well-rounded coffee taste, to more than 180,000 drivers and passengers traveling from April 10 to 12, 2018, at 17 key locations including highway and expressway service points, as well as to passengers at bus terminals and train stations across Thailand.
The 17 locations where NESCAFÉ Espresso Roast will be given away to offer refreshment for everyone on their journey back home to celebrate the Songkran Festival with their families are: Expressway Service Points: Bang Kaew, Bangna, Bang Pa-In, and Chatuchote; the Motorway Rest Stop; Highway Service Points: Rangsit, Thap Chang, Wang Noi, Wang Manow, and Nong Dindaeng; Bus Terminals: New Mo Chit, Nakhonchai Air, the New Southern Bus Terminal, Pitsanulok, Khon Kaen, and Nakorn Ratchasima; and Hua Lamphong Train Station.