Siam Canadian Gourmet becomes exclusive fresh food distributor for LSG Lufthansa Service

ข่าวทั่วไป Wednesday September 17, 1997 13:30 —PRESS RELEASE LOCAL

Bangkok--Sep 17--Siam canadian Siam Canadian Gourmet Limited recently became the exclusive fresh food distributor in Thailand for LSG Ordersevice, a subsidiary of LSG Lufthansa Service/SKY Chefs. Every week, a selection of fresh vegetables, fruits, cheeses, meat and sausages, bread, cakes, diary products, confectionery and a wide variety of other of fresh food will be flown directly from Europe to Thailand by Lufthansa Airlines. Siam Canadian Gourmet will distribute these high quality products to renowned hotels, restaurants and supermarkets in and around the Bangkok area. "The fresh food business in Thailand has a lot of room for growth in the future and we chose Siam Canadian Gourmet as our partner here. With strong financial resources and a comprehensive marketing network, we believe Siam Canadian Gourmet will fulfil our goal in Thailand," Ms.Gerti Albert, Sales Manager Order Service said at the official partnership ceremony. Currently, LSG Lufthansa Service Holding AG has 2 business partners in Thailand. The first one is the in-flight catering service, which is provided by Siam Flight Ltd. The second is the Orderservice business for which Siam Canadian Gourmet is the exclusive distributor. "We are pleased that Lufthansa chosen us as their fresh food distributor. With our expertise in the Thai market, we believe we can reach our goal in the market especially with high profile customers such as first classs hotels and restaurants. Siam Canadian Gourmet will be an attractive choice for these customers who have to purchase high quality fresh foods from foreign sources," Mr. James Gulkin, Managing Director of Siam Canadian Gourmet said. LSG Orderservice's assortment ranges from wild Scottish salmon to Argentinean beef, from fresh yogurt to whole-grain rye bread and from fresh coffee to champangne. All products are subjected to stringent quality controls. "Now we are distributing fresh food such as vegetables and fruits to some customers and we plan to introduce more choices like cheeses, cold cuts, fish and meat in the near fture," Mr.Gulkin said, discussing his marketing strategy. After 2 months of marketing, now Siam Canadian Gourmet has dozens of customers, mostly first class hotels such as the Sheraton Grande Sukhumvit, Grand Hyatt Erawan, Dusithani, Rembrandt, Hilton, Central Plaza, Regent, Royal Orchid Sheraton, Sukhothai and Amari Watergate, "Our quality is second to none because LSG Orderservice is our supplier and we have highly competitive prices too," Mr. Suphot (Mike) Boonpipat, General Manager of Siam Canadian Gourmet said. "The slowdown of the Thai economy and the weakening of the Thai Baht will have little effect on our market. The currency devaluation means that more group tours will visit Thailand and they are among our main customer target groups," he added. Siam Canadian Gourmet Limited, a subsidiary of Siam Canadian Foods Co., Ltd. (Thailand), was founded in 1996 with the aim to import and distribute gourmet products such as wines, German-roasted coffee beans and Italian automatic coffee machines to hotels, supermarkets, and restaurant outlets in Thailand. End.

แท็ก marketing   thailand   Bangkok   central   ATIC   auto  

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