Bangkok--20 Jun--Hill+Knowlton Strategies
Food celebrities around the world and Thailand visit Tuscan birthplace of Bertolli to launch global multimillion-Euro brand relaunch.
BERTOLLI, the world's number one olive oil brand, brought together eight global cuisine celebrities, from eight countries, to Italy – the original birthplace of the Bertolli brand. As a key developing market for Olive Oil, Thailand was invited to be represented at the trip, with Chef Nan showcasing fusion Thai classics with an Italian twist. The foodies were hosted to spend a week exploring Lucca, the town where Bertolli was founded in 1865, staying in a traditional 250-year old farmhouse, while filming a TV series under the new Bertolli tagline, 'The Recipe is simple'. The event also coincided with the launch of new-look bottle designs, that will come to Thailand by August 2018.
"Having Thailand represented at a global food event for an international product such as olive oil shows how well Thai food is regarded internationally. It was extremely interesting to learn about the olive oil creation process, and to see where Bertolli first started," says Nan Hongwiwat.
The influencers were star Thai Chef, Nan Hongwiwat, American YouTube Star, Laura Vitale, Celebrity Indian chef, Ranveer Brar, Master Chef Finland judge, Sara La Fountain, Dutch food blogger, Charlotte de Jong from Charlie's Kitchen, Nutritionist, author and chef from Australia, Melanie Lionello, Bavarian Food-Blogger Ann-Christin Weber, and Valentina Tozza, a food blogger representing Italy.
To follow the eight influencers' journey in the heart of Tuscany, with food, competitions, recipes and more – please visit http://www.bertollioliveoil.com/, https://www.facebook.com/BertolliTH/