Bangkok--20 Jul--Hill+Knowlton Strategies
Since kicking off last month, the world's game has captivated fans around the globe. From the opening match of the world's game to its wild semi-final, there's been no shortage of drama, including joyous triumphs, bitter disappointments, and surprise upsets. In other words: It's been awesome. But the excitement hasn't been limited to the pitch—fans also love a little soundtrack to accompany their cheers.
Check out 5 of the most exciting football moments from the past few weeks as told by Spotify streaming data.
1. June 15: 'La Roja Baila' Heats Up for Spain vs. Portugal
The heated match between historical rivals Spain and Portugal inspired a huge increase in streams of "La Roja Baila" ("The Red Dance"), a collaboration between Spanish singer Niña Pastori and footballer Sergio Ramos. The track, which was the official anthem of the Spanish National Team for the 2016 Euro Cup, saw a 43 percent increase right after the action went down.
2. June 28: Mexico Goes 'Gangnam' For South Korea's Victory Over Germany
South Korea's surprise win over Germany kept Mexico in the tournament, which inspired Mexican fans to honor their good fortune with a Korean electro hit. "Gangnam Style" — as much a pop culture phenomenon as a song—was Mexico's biggest party jam right after the match.
3. July 3: England Celebrates Penalty Shootout Win Over Colombia in Signature Style
England's match against Colombia was a close one, but the Three Lions eventually triumphed 4-3. Naturally, English fans celebrated with their signature football anthem, 1996's "Three Lions," by The Lightning Seeds, which was streamed over 450,000 times.
4. July 10: France 'Survives' Belgium (With a Little Help from Gloria Gaynor)
Gloria Gaynor's 1978 disco empowerment anthem "I Will Survive" probably wasn't written for the soccer field, but it worked wonders for France, who increased streams of the song by more than 800 percent after their 1-0 win against Belgium.
5. July 15: And finally, football fans around the world celebrated the big win with song!
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For further information, images or to contact the team, please send an e-mail to:
Denise Underwood (02627 3501 ext. 110), Nalinuth Sirisombut (02627 3501 ext. 155)
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