Bangkok--25 Jul--Seacon Home
Seacon Home Co., Ltd., the first home building company in Thailand and the big shot in home building business with over 57 years of experience, announces the appointment of Mr. Manu Trakulwattanakit as managing director, replacing Ms. Supitcha Chaipipat who will continue to serve on the board of directors, and reveals that in the second half of this year the home building business will focus on customer needs and reasonable expenses. Currently, Seacon Home is working on 4 new home models based on the studies on the lifestyle of residents of all ages in response to changes in the digital era and needs of the growing retired and aging population. In addition, the company is expanding its customer base to include people in other provinces. Meanwhile, its home building centers are being renovated and the company is about to launch a campaign for people to build houses without spending any money. The company targets revenue of 1.3 billion baht this year.
Ms. Supitcha Chaipipat, member of board of directors of Seacon Home Co., Ltd., has disclosed the overall picture of real estate business, especially home building business, in the first half of the year that most customers still want to build their first home and they make financial decisions based on necessity. In the second half of the year, the business tends to do better as it is the home construction season. According to the market mechanism, business usually grows by 15% in the second half of the year. In case of Seacon Home, it appears that the company attracts new customers via word of mouth on quality materials and structural durability. The company highlights its outstanding construction system, called Seacon Construction System, copyrighted by Seacon Home. In addition, multiple home model options are offered in response to the needs of each family, making Seacon Home one of the most considerate home builders and one of the most selected home builders by customers during the first half of the year when customers carefully budget all expenses.
Although the revenue in the first half of the year has exceeded the target, Seacon Home will continue to create new business opportunities by improving its operations in accordance with the modern global trends and the rapid changing needs of customers. The company, therefore, has recently appointed Mr. Manu Trakulwattanakit, who is an expert and well-known figure in real estate business, as the new managing director, replacing Ms. Supitcha Chaipipat who is currently serving on the board of directors of Seacon Home Co., Ltd.
Mr. Manu Trakulwattanakit, managing director of Seacon Home Co., Ltd., said, "For business operation in any industry, the heart of marketing is to truly understand consumer insight and lifestyle and real estate business is no exception. Especially for home building business, listening to customers and providing professional advice is essential. Seacon Home had studied customer needs and came up with 4 home models under the Next Series concept to serve the digital lifestyle of people of all ages, giving precedence to technology and responding to special needs in aging society."
In addition, Seacon Home has a plan to invest in renovating its home building centers. Currently, the company is renovating its home building center on Srinagarindra Road and the renovation is expected to be completed in September. Seacon Home currently have 5 home building center, providing service in Bangkok Metropolitan Region. At the same time, the company also has other plans to support and promote the business, including building model homes to showcase the structure and the construction system that is the strength of Seacon Home and expanding the service coverage to include Bangkok Metropolitan Region and nearby provinces.
Moreover, Seacon Home is going to launch a campaign for people to build houses without spending any money with Seacon Home. The campaign is designed to acknowledge the growing number of customers who want to build new homes but do not have a large sum of money. Once the campaign is implemented, this group of customers will have the opportunity to own their dream homes, constructed to a high-quality standard at all price levels, ranging from 2 to 30 million baht. Special offers include mortgage up to 100% of the property value from 4 main financial institutions, including Siam Commercial Bank, Bank of Ayudhya, Kasikorn Bank and United Overseas Bank (OUB). Seacon Home targets revenue of 1.3 billion baht or a growth of 8-9% this year.