Bangkok--31 Jul--Spark Communications
Teeradet Dumrongbhasitr (2nd from right), managing director media Asia Pacific, of dunnhumby hosted "The Other Side of the Moon" event at Plaza Athenee Hotel to celebrate its successes and share how data science and customer experience can help drive brands to go beyond customer understanding and boost engaging shopping experiences.
dunnhumby, the world's leading customer science company, provide the data, tools and software needed to help brands drive customer-centric decision-making. At The Other Side of the Moon, it shared insights based on its wealth of experience as a company that truly understands the entire shopper experience; from the behaviors through actual purchases, right through to how customers connect with a brand.
At the event, Teeradet shared insights to the evolution of the shopper, and how to use this information to elevate brand. This was followed by an inspirational talk from Thana Thienachariya (middle), executive chairman of digital ventures and an adviser to the SCB Chairman, about how to transform your brand to make it trend and future-proof.