Bangkok--28 Sep--FleishmanHillard
Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, launched Chat Commerce service on a popular social platform via LINE Official Account. Aimed at expanding its service channels to respond to consumers' digital lifestyle, Krungsri Auto sets to provide a one-on-one chat platform for advisory on all things related to auto finance, including new car loan, used car loan, motorcycle loan and Car4Cash.
Mr. Pornthep Tirasuntrakul, Senior Vice President, Head of Krungsri Auto Marketing Division, Bank of Ayudhya PCL, said "Krungsri Auto has emphasized on utilizing digital technology to enhance customer engagement and continuously expand our service channels for a seamless customer experience. As automotive finance is a high involvement product which requires detailed consultation and extensive thought process before making purchase decisions, customers usually seek in-depth advice from trusted professionals, including general information on auto leasing, financial documents, available offerings or instalment plan. These topics are often too advanced for current chatbot programs to provide comprehensive answers. Therefore, Krungsri Auto focuses on empowering its employees to become financial advisors and adopting social platforms in providing convenient and faster services as well as responding to changing consumer lifestyle."
The launch of Chat Commerce service marks an important milestone for Krungsri Auto as a Market Shaper and reflects its commitment in employing digital technology in enhancing its services. Customers are now able to consult and have a casual one-on-one conversation with Krungsri Auto's well-known brand icon "Big Daddy". To support this new service, Krungsri Auto has deployed teams to specifically provide comprehensive auto finance advisory along with categorizing customers based on products to deliver relevant information and marketing campaigns. The after-sales service, such as an automatic instalment checking and generating barcode for instalment payment, will also be launched soon.
Mr. Norasit Sitivechvichit, Commercial Director, LINE Thailand, said "LINE is a platform that efficiently facilitates brands to get closer to customers. Through its Official Account which is linked to LINE Business Connect, Krungsri Auto is able to gather data and directly engage with target audiences. The brand also developed a unique chat system for effective one-on-one communication with existing and potential customers. The new service launch will help the brand strengthen customer engagement as well as better respond to current customers' lifestyle."
Due to the successful implementation of its digital strategies, particularly the online loan application service, Krungsri Auto sees a healthy growth in new lending volume via e-channel throughout the year. Earlier last year, it has launched LINE Official Account to offer customers an always-on communication channel. The Chat Commerce service will be another key factor that will enable Krungsri Auto to achieve 1.8 billion baht in new volume via e-channel in 2018, as projected.
The New Experience with Krungsri Auto
Krungsri Auto, a leader of automotive finance business under Krungsri, offers a variety of loan services, including "Car for Cash", "Krungsri Rod Baan", "Krungsri New Car", "Krungsri Used Car", and "Krungsri Truck" operated by Krungsri Auto Group, Bank of Ayudhya Public Company Limited, "Krungsri Motorcycle", "Krungsri Big Bike", "Krungsri Used Big Bike" "Krungsri Inventory Finance" as well as insurance services, operated by Ayudhya Capital Auto Lease Public Company Limited.
Customers can access these financial services through Krungsri Auto's 51 branches and the Bank of Ayudhya's branches nationwide, Thailand Post Offices, Counter Service Outlets at 7-Eleven and Krungsri Auto Call Center (tel. 02-740-7400, press 1).Visit www.krungsriauto.com or www.facebook.com/krungsriauto for more details.