Bangkok--10 Oct--KASIKORNBANK
Miss Kattiya Indaravijaya (Center) and Mr. Patchara Samalapa (2nd from the right), Presidents of KASIKORNBANK (KBank) as well as Mr. Somkid Jiranuntarat (2nd from the left), Chairman of KASIKORN BUSINESS-TECHNOLOGY GROUP (KBTG), introduce a new version of K PLUS based on a "With change, we understand you better" concept, along with novel logo and look, plus a new "Lifestyle" function to match each user's requirements. The new K PLUS will be served by the "KADE" innovation wherein Artificial Intelligence (AI) will assist in understanding the users'behaviors. In addition, an "Open Platform" technology structure will connect with the platforms of KBank's business partners. It is expected that the enhanced potential of K PLUS will help expand KBank's new customer base by 2 million accounts a year to a total of 20 million accounts within three years.