Bangkok--9 Mar--Unilever Thai Holdings Ltd.,
Unilever Thai Holdings Ltd., the country's leading consumer product company, is positive of robust growth in the years ahead due to strong product positioning and expansion plans.
Theo Koenders, Chairman of Unilever Thai Holdings Ltd, said that Unilever in the Asian region has been doing well during the economic crisis and had come out even stronger. He added that Unilever in Thailand had not just survived the crisis well but had also grown and become more efficient to face global competition.
Koenders, citing as an example, said that as a result of the Asean Free Trade Area (AFTA) talks, Unilever regionally is now looking for the regional sourcing opportunity.
"We will make sure that our Minburi plant is well placed to be one of the candidates for this. It recently achieves TPM award as well as many initiatives in the area of ISO9000 and ISO14000 that give us great confidence," he said.
The company continues to invest in three very important areas: brands, people and community projects. It will continue to launch and re-launch its products this year as part of its corporate marketing and sales plan.
In the past couple of months, the company has demonstrated clearly its potential and healthy operations by launching new products including Impulse body spray Solar Scent, Axe Voodoo deodorant, and several food products such as Wall's Paddle Pop Milk Shake, Cola flavoured Yagkoo, Coconut Jelly flavoured Asian Delight, and Fruit Punch flavoured Callipo Frost. Lux Special is also among the personal products that was relaunched recently.
"We are here in Thailand to serve the everyday needs of our consumers with even greater determination," Koenders asserted. "This will always be our goal."
Unilver Thai Holdings Ltd. belongs to Unilever based in the Netherlands and the United Kingdom. The company offers a wide range of "popular" brands in Thai market, including Lux Beauty soaps; Lux Super Rich, Sunsilk, Organics and Clinic hair care products; Breeze and Omo detergents; Comfort fabric softener; Sunlight dishwashing liquid; Pond's, Vaseline and Citra skin care products; Axe and Rexona deodorants; Close-Up toothpaste; Vim floor cleaners; Wall's Ice Cream, and Lipton Tea.
Issued on behalf of : Unilever Thai Holdings Ltd.For more information : Punchama Chatchen Ogilvy Public Relations Worldwide Ltd.Tel: 632-8300-7 Fax: 266-7882 End.