Bangkok--17 Jan--Absolute PR
ABeam Consulting (Thailand) Ltd. disclosed "Business Intelligence (BI)" is one of the most popular outsourcing services for enterprises. BI enables businesses to make much wiser decisions by providing businesses with insights into various market situations and ensuring a better understanding of consumers' behaviors and preferences that change rapidly. There are three issues that many enterprises are facing because of the lack of an experienced-data scientist, which are the inadequate understanding of the market environment, the unability to define promotion effectiveness, and the high investment for customer insights. "BI" uses new technology to gather information from various sources, especially "
Social Listening" tool that is able to collect the real-customer feedbacks through social media platforms. It allows enterprises to create value in their businesses by adopting change based on real feedback from real customers to meet their needs and expectations, from product design, production planning, marketing strategy, to after-sales customer service.
Mr. Ichiro Hara, Managing Director of ABeam Consulting (Thailand) Ltd., a subsidiary of ABeam Consulting Ltd., which is one of the global consulting company in Japan with expertise in digital transformation, revealed that the deficiency of data scientists, especially the skilled and experienced ones, including the need of investment in various tools to develop has resulted in the higher cost of the "Business Intelligence" or "BI" within the organization than hiring an outsourcing company that has experience and expertise in this area. This issue leads "BI" to become one of the outsourcing services which is currently in demand by business sector. Also, the company revealed there was a significantly increased proportion of clients requiring "BI" outsource service throughout 2018.
"We have found that most enterprises were facing three main problems in business operations under the market competition situation with rapid changing needs of customers. The 3 main problems are: lack of market understanding, cannot define promotion effectiveness, and need high investment for data & experts to extract such insights. Therefore, BIO or Business Intelligence outsourcing, which includes experienced and expert "BI" specialists, is the alternative for enterprises giving optimized benefits to them including cost saving while receiving "BI" reports of same or higher quality," said Mr. Hara.
"BI" is the best solutions for enterprises by consolidating data from different data sources such as social media through
Social Listening tool, from internal data and other external data that are needed to be included in the report. Examples are root cause analysis, additional questionnaires, market research, etc.
Example of reports from ABeam "BI" presents the up-to-date data angle from new data collecting technology such as the most popular topic being mentioned in the online platform, the topic being mentioned in positive or negative ways, analyzes factors having impact on the topic, and forecasts trend together with brand health in the future. In addition, the "BI" report can also be customized to fit with each enterprise requirement and updated when needed according to business situation.
The distinctive points of "BI" are up-to-date data, user friendly tools, and wide range of solutions from different perspectives with relatively short period. These advantages help enterprise making the right decision for each situation spontaneously. Nevertheless, "BI" can be applied in the business from product design, production planning, marketing strategy defining, and after-sales customer service to meet the customer needs for strategic planning benefits. "BI" allows enterprises to be able to adjust strategies in response to consumer behavior change in this digital age and to rapid change of both existing competitors from within industry and new competitors from business disruption, said Mr. Hara.
"Business Intelligence" or "BI" --an outsourcing service from ABeam Consulting (Thailand) consists of Data Analysis Service, Analysis Training, and "BI" Outsource.
About ABeam Consulting (Thailand) Ltd.
ABeam Consulting (Thailand) Ltd. is a subsidiary of ABeam Consulting Ltd. –headquartered in Tokyo having 5,000 people serve more than 800 clients throughout Asia, the Americas and Europe. Providing consulting services in Thailand since 2005, ABeam Consulting (Thailand) provides business transformation services that create strategic advantage, improve business processes, leverage technology innovation and enhance organizational performance for leading companies in Thailand. Moreover, ABeam has been in a strong partnership with SAP and provided services by SAP-certified consultants to achieve clients' transformation. ABeam partners with clients to diagnose and solve their real challenges with solutions that combine industry and operational best practices with technical expertise. Pragmatic approaches ensure that clients gain measurable value more quickly. With the management philosophy to be "Real Partner", ABeam provides real people, real solutions, and real results to ensure clients' success. For more information, please visit https://www.abeam.com/th/en