Bangkok--25 Jan--Hill+Knowlton Strategies
"What's your sign?"
Whether you love or hate the question, the cultural obsession has made its mark. Today, astrology is no longer simply synonymous with bold predictions about love, fame, and fortune. Instead, it's attracting more and more people (especially millennials) who use horoscope readings as a way to seek clarity in their lives; a lens through which they experience, process, and understand the changes and events that come their way.
Fundamentally, the principle of astrology centers on the twelve signs of the Zodiac, which over the centuries have each developed their own characteristics and associations - that include myths, colors, love compatibility and even with music. At Spotify, we couldn't resist finding out more about the relationship between your star sign and musical personality. Read on below to see what we've discovered.
How Music Matches Up To Your Horoscope
Astrologically speaking, there is an intrinsic relationship between your Zodiac sign and your music preference. Both astrology and music are tailored to a wide audience but they also feel highly personalised and resonate closely with our individual experiences.
"Many Spotify users turn to music to make sense of their feelings. Our musical taste and preferences can reflect a lot about who we are, what we are doing, and how we feel at any given moment. We understand that with proper curation, music can enhance moods, or change them. With a dedicated team of global curators, Spotify contributes to diversity and cultural sharing of music and trends to deliver the greatest personal music experience to anyone, anywhere." says Eve Tan, Team Lead Shows & Editorial, Spotify, SEA, HK & TW.
Music can be applied to any, and every moment in life. Take a listen to our curated suggestion of Spotify playlists that best matches your astrological makeup.
Aries (March 21 - April 19):
Born under the fire sign, Aries are individuals who are independent, self-assured, and never shies away from an adventure. Just like their sign, they tend to thrive on upbeat music that keeps their adrenaline pumping. Tunes with a strong beat would appeal to their fiery nature.
Your Spotify Playlists: Essential Thai Pop, Hits and Viral and K-Pop Daebak
Taurus (April 20 - May 20):
Taureans are considered as stable, patient and reliable individuals. They respect traditions and lean towards pure and organic sounds. Musically, their preferences can range from ambient sounds to soulful jams.
Your Spotify Playlists: Lo-fi Beats, Chilled R&B and Jazz Vibes
Gemini (May 21 - June 20):
Geminis are versatile and highly expressive individuals. Fronted by Mercury, the planet of communication, Geminis tend to be inclined towards lyrically driven content. Rap music may be one genre they particularly enjoy. The twins also love to dance, so music with strong lyrics and a good dance beat is their go-to.
Your Spotify Playlists: Hip Hop Beats and Beats & Rhymes and Dance Pop
Cancer (June 21 - July 22):
A sentimental and emotional sign, they relate most to music they can feel for. Cancerians are typically drawn to tracks with a strong backstory because it makes them feel like part of the song's narrative. Love songs tend to be a favourite for this sign.
Your Spotify Playlists: Love...Feeling Good, Thinking of You and Songs for The Single
Leo (July 23 - August 22):
Leos are energetic, passionate, and full of life. They love the music they are able to belt out to, and you can bet they would be the first on stage during karaoke nights. From chart-toppers to OSTs, they know every word to every song.
Your Spotify Playlists: Karaoke Hits, Thai Pop Hits and Top Hits Thailand
Virgo (August 23 - September 22):
Highly analytical and intelligent, this sign has a preference for calm, peaceful tunes that encourages them to focus. Many Virgos appreciate the sounds of nature and might be attracted to music spanning from classical to new age sounds.
Your Spotify Playlists: Instrumental Chill, Peaceful Piano and Nature Sounds
Libra (September 23 - October 22):
Ruled by Venus, Libras are one of the most passionate signs in the Zodiac that thrive on communication. While they appreciate music in general, they connect well with love ballads on an emotional and intellectual front.
Your Spotify Playlists: Love...Feeling Good, Love Pop and Retro Romance
Scorpio (October 23 - November 21):
Those born under this sign are known to be intense, and their music preference is no exception. They tend to develop deep, soulful connections to the music they listen to. From EDM to jazz, Scorpios favour complex melodies to work through their emotions.
Your Spotify Playlists: Jazz Pop, Electro Mix and Coffee Table Jazz
Sagittarius (November 22 - December 21):
Adventurous and known to take risks, this fire sign craves excitement to feel alive. Naturally, when it comes to choosing a soundtrack in life, Sagittarians gravitate towards high energy tracks. Get ready to put on your dancing shoes because they are always ready to party all night long!
Your Spotify Playlists: The Night is still Young, Party Life and K-Party Dance Mix
Capricorn (December 22 - January 19):
Capricorns are generally family oriented individuals with a knack for anything old school. They tend to be drawn to music they grew up with at home and their preferences can range from classic rock to your top throwback Thursday tracks.
Your Spotify Playlists: 90s Thai Teenager, Thai 2000 Hits and Thai Rock Essentials
Aquarius (January 20 - February 18):
Aquarians like living by their own rules and challenging the status quo with their unconventional tastes. Unsurprisingly, they are often jamming to indie or underground tracks. They enjoy the freedom to explore alternative sounds ranging across all forms of experimental music.
Your Spotify Playlists: Fresh Finds, Rock Hits and Alternative Beats
Pisces (February 19 - March 20):
The most sensitive of all signs, Pisces holds a deep connection with music. Music serves as the perfect escape from their reality. The hippies of the signs, they're generally drawn to indie music that is just a little off the charts.
Your Spotify Playlists: Thai Indie Hits, Indie Shuffle and K-Indie Picks
*Note: Please note that Spotify is not a certified astrologer but we do have pretty good playlists so why not take this chance to discover new playlists!
About Spotify
Spotify transformed music listening forever when it launched in Sweden in 2008.
Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Everything we do is driven by our love for music. Discover, manage, and share over 40 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.
Today, Spotify is the world's most popular music streaming service with a community of over 200 million users, including over 87 million Spotify Premium subscribers, across 78 markets. We are the largest driver of revenue to the music business today.