Bangkok--7 Feb--Siam Commercial Bank
SCB debuts co-presidents to create first Agile Team in major overhaul to speed up Transformation Project completion by 2020 under four major pillars: customer centric focus, speed, innovation, and risk culture. The revamp aims to create a customer-centric organization that embraces innovations through adaptation, learning, and trial and error, while adhering to appropriate risk culture in the face of future changes.
In the Bank's latest strategic move, Siam Commercial Bank Chief Executive Officer Mr. Arthid Nanthawithaya revealed that the process of creating corporate value under the SCB Transformation strategy of bringing new digital experiences to customers is progressing well. Now in its third year, SCB is "fixing, modifying, and building" its infrastructure to strengthen it. An investment budget of 40 billion baht aims to strengthen the Bank's technology capabilities and bring out the potential of its infrastructure to the fullest extent possible. However, this investment might not yield tangible results if the Bank does not adapt its corporate culture to keep pace with future. It is therefore critical that the Bank be quick to respond to changes. Amid such circumstances, in 2019 SCB is adopting a new Agile Organization corporate culture to maximize its capabilities to simultaneously handle customer requirements based on four pillars comprising a Customer-Centric focus, Speed, Innovation, and a Risk Culture.
SCB's four new presidents are Mr. Sarut Ruttanaporn, Mrs. Apiphan Charoenanusorn, Mr. Orapong Thien-Ngern, and Dr. Arak Sutivong. These four presidents will work together as an Agile Team to pioneer and drive a new working concept through an Agile Organization to deliver the best services. The appointment of the four presidents is part of the second phase of the SCB Transformation to drive the Bank's "Going Upside Down" strategy, with the ultimate goal of becoming 'The Most Admired Bank'.
Mr. Sarut Ruttanaporn, President, Siam Commercial Bank, said that, "Based on the Bank's "Going Upside Down Strategy, I am willing to generate New Normal of Growth in two areas, comprising 1) Digital Lending, which will ensure that SCB will create the best digital lending experience for all customer segments, whether retail, SMEs, or SSMEs; and 2) Wealth Management. SCB possesses strong capabilities in terms of off-shore investment for ultra-high net-worth clients through its joint-venture with Julius Baer. SCB will develop its wealth management capabilities with the right product suites to meet individual requirements and create optimal benefits for our customers. Bearing those goals in mind, we must integrate the use of AI/data with new technological capabilities to make SCB 'The Most Admired Bank' in Thailand and the region."
Dr. Arak Sutivong, President, Siam Commercial Bank, said that, "In developing new capabilities to accommodate unconventional growth, it is important to connect what we have achieved over the past three years. I have established a plan to continue the work and to focus on three major areas: 1. Platform Banking, by adjusting service delivery on a platform that will become a customer's life or business; 2. Partnership Banking, by working closely with partners in different businesses to deliver the best solutions for customers while growing together; and 3. Predictive Banking, by adopting data to learn and understand customer requirements and deliver them when needed."
Mrs. Apiphan Charoenanusorn, President, Siam Commercial Bank, noted that, "The most integral element to driving the transformation to full completion lies in the creation of a new corporate culture that prioritizes being customer-centric, while empowering decision making and creating a new risk culture to speed up the process. I will be responsible for accelerating internal operational processes and working methods, while instilling new thinking that will lead the Bank to quickly become a firm offering a 'New Normal' in Customer Excellence."
Mr. Orapong Thien-Ngern, President, Siam Commercial Bank, said that "In the near future, bank competitors will not follow traditional banking models. New competitors will use advanced technology to be flexible and quickly respond to customer requirements using advanced technology. I intend to focus on long-term strategies in technology areas to ensure that SCB will be fully equipped with new capabilities on par with our competitors. It is critical that SCB adjust ourselves in the same direction with major capabilities, such as: 1. Knowing customers thoroughly using data for optimal advantages; 2. Being super innovative to quickly build up growth using innovations; 3. Agility by using technology to maximize efficiency at lower cost; and 4. Risk management capability using databases to create a prototype for a future bank that can survive amid new global competitors."
Mr Arthid also added that, "We are fully committed to changing traditional working environments and driving the Bank to new growth through our transformation process, which will be fully completed in 2020 in preparation for the stream of changes coming to the banking industry. Our goal is to transform SCB into a 'Future Bank' that can compete sustainably."