Bangkok--28 Feb--Siam Commercial Bank
Experience "Passport of Trendy Asian Lifestyles" and new "Music Marketing" featuring The TOYS' exclusive new "Mee Ther Took Wan Kor Oni" on a digital platform.
Key highlights include the "First and Only Card" offering 3% cash back from the first baht when spending in five popular Asian countries: Japan, South Korea, Hong Kong, Singapore, and Taiwan without annual membership fee.
In a bid to reaffirm its position as the leader in digital lifestyle banking, Siam Commercial Bank (SCB) has partnered with leading credit card service JCB to inject more than 50 million baht in launching the SCB JCB PLATINUM credit card under a "Passport of Trendy Asian Lifestyles" theme to tap the Asian lifestyle niche. The new credit card caters to the new generation favoring dining, traveling, and shopping bargains in popular Asian destinations. Privilege highlights include a "first and only card" providing 3% cash back from the first baht expenditure when used in Japan, South Korea, Hong Kong, Singapore, and Taiwan. In addition to no entry and annual fees throughout the card's lifelong membership, cardholders will enjoy privileges and discounts at many shops and restaurants. Designed to attract the younger generation, the card features its own digital channel on the SCB EASY Application. The launch also features a new "music marketing" model featuring renowned singer/songwriter heartthrob Thanwa "The TOYS" Boonsoongnern to add more color and boost perception among the new generation through an exclusive single titled "Mee Ther Took Wan Kor Oni", especially written for this SCB JCB PLATINUM credit card launching event. The song also features DJ Ono and Pimtha, Thailand's top net idol. It is hoped that the SCB JCB Platinum credit card will reach the target of 100,000 new cards by year-end 2019, adding to the card's existing 2.4 million customers.
SCB Credit Card Product and Partnership & Business Development Function First Executive Vice President Mrs. Pitiporn Phanaphat said that, "In 2018, the total number of credit cards grew approximately 9%, while SCB's grew about 20%, higher than the overall market, fueled by an active marketing campaign, including the launch of the co-branded "SCB M Visa" credit card during the mid-year. The effort has brought more than 500,000 newly issued card members. In line with SCB's strategy focusing on partnership banking and expanding its customer base, this year SCB collaborated with JCB, Japan's top player in payment services, to introduce the "SCB JCB PLATINUM Credit Card" under a "Passport of Trendy Asian Lifestyles" concept. The new card seeks to attract first jobbers who, according to behavioral research, tend to adopt trends from abroad, particularly the trendy Asian lifestyle, and who prefer traveling to five popular Asian tourist destinations: Japan, South Korea, Hong Kong, Singapore, and Taiwan. These young people are also fond of food and famous brands from Japan. Moreover, SCB is also focusing on offering a "customer experience" with financial products and services designed to create new experiences for the Bank's customers. To increase familiarity with digital services, the SCB JCB PLATINUM credit card will be SCB's first card allowing simple application of only a few steps via digital channels on the SCB EASY Application throughout the process, increasing convenience and speed for existing SCB's customers using credit cards or other products, including new customers. It is hoped that the SCB JCB PLATINUM credit card will reach the target of 100,000 new cards by year-end 2019, adding to the card's existing 2.4 million customers.
The SCB JCB PLATINUM Credit Card comes with special privileges to create the ultimate dining, traveling, and shopping experience in Thailand, featuring special deals for top travel destinations in five countries. Designed to truly match millennial lifestyles, the privileges offered by the SCB JCB PLATINUM credit card include:
3% cash back without a minimum amount and 1 point for each expenditure of 25 baht: When shopping from the first baht using the SCB JCB PLATINUM credit card in Japan, South Korea, Hong Kong, Singapore, and Taiwan in local currencies only. Up to 2,000 baht in cash back per billing.
No application or annual fees.
Free access to JCB Airport Lounges at major airports in Japan, South Korea, Hong Kong, Singapore, Hawaii, and Shanghai
100 baht Grab discount for rides to Don Muang or Suvarnabhumi Airports (up to 2 rides / calendar year)
Special pocket Wifi rental fee of only 100 baht/day for rental period of 3 day or longer for Japan only.
Travel insurance: Special coverage while traveling overseas when the tickets are purchased using the card of up to 4.5 million baht and medical insurance coverage for accidents or sickness of up to 25,000 baht/session.
Dining discounts and privileges for food lovers available when dining at more than 100 restaurants in Thailand, such as Chabuton, Shabu Shabu On-Yasai, Ootoya, Gyu-Kaku, Saboten, Katsuya, and Yoshinoya, etc.
Shopping privileges for both in Thailand and Asian trendy countries: Exclusively for SCB JCB PLATINUM credit card members, enjoy 10% cashback at any Uniqlo branch nationwide from 1 March – 31 May 2019 and up to 10% discount and 1,000 baht cash back at 15 Mitsui Outlet Park and Mitsui Shopping Park outlets in Japan.
During the launch period, main primary card members will be eligible for a "Fly One, Get One" privilege to five Asian trendy countries when accumulating credit card expenditure from 30,000 baht or more by redeeming 1 point of SCB Rewards via SCB Easy Application. Expenditure accumulation period will be open twice between 1 March – 30 April 2019 and between 1 May -30 June 2019. (Available up to 500 entries throughout the campaign.)
SCB Marketing Function Executive Vice President Mr. Sutirapan Sakkawatra noted that, "SCB has injected more than 50 million baht to organize a new marketing campaign model aiming to attract the new generation by changing perceptions, primarily through online media. The effort will help in better understanding new consumption behavior. The Bank has also adopted the classic "Music Marketing" concept, which continues to remain popular among teenagers in order to access a new generation of consumers through digital communication platforms such as Joox, LINE TV, Youtube, or Facebook. The campaign also aims to foster engagement and intimate relationships between brands and target groups. The project utilizes famous singer and songwriter heartthrob Thanwa "The Toys" Boonsoongnern, to add color and boost perception for the new generation through an exclusive "Mee Ther Took Wan Kor Oni" single especially produced for the SCB JCB PLATINUM credit card. The song also features DJ Ono and top net idol, Pimtha. The song was inspired by the word "Oni" in Japanese meaning "top-notch" or "ultimate" and rhyming with "Okayni". These two words combine to form the "SCB JCB PLATINUM – Oni with Just One Card for Ultimate Dining, Traveling, Shopping" marketing campaign.