Bangkok--27 Mar--Central Pattana
- Highlighting its 'Realised Connection', creating an 'Insider' experience from its insights of summer
- Updating the latest summer trends as 'ALL-IN-ONE & THE BEST SUMMER SHOPPING DESTINATION', fulfilling demand for summer lifestyles
- Combining art into a campaign with cool and chic art designed by GONGKAN, a cutting-edge Thai artist who has created world-class artworks
Central Pattana plc, (CPN), operator of centralwOrld, CentralPlaza, CentralFestval, and Central Phuket, is joining hands with business partners including AEON Thana Sinsap (Thailand) plc, The Government Savings Bank, Kasikorn Bank plc, Siam Commercial Bank plc, Mastercard (Thailand) Co. and Mahajak Development Co. to organize the 'SUMMER SPIRIT 2019' campaign, with a total investment of 180 million baht, alongside well-known brands in CPN's shopping centers. This summer campaign, held for 33 days nationwide, is promoting '7 Summer Highlights', bringing together a cool and chic summer lifestyle for all fans of fashion in order to emphasize itself as: 'ALL-IN-ONE & THE BEST SUMMER SHOPPING DESTINATION', meeting all needs of summer lifestyle from 29th March – 30th April 2019 at 32 branches nationwide of centralwOrld, CentralPlaza, CentralFestival, and Central Phuket.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN said: "Today, consumers' behavior and preferences are various. They rapidly and constantly change. The new trend currently emerging is the sensation of 'Realized Connection', when consumers start to pay more attention to people and experiences right in front of them. Brands that can fulfill this trend are ones that are able to create experiences with more meaning and benefits for consumers. CPN has delved into customers' insights using big data from over 15 million members of The 1 database and has transformed those insights into various ideas for the most meaningful summer lifestyle inspiration."
"We have outlined three forms of Insider Strategies:
1. Create a 360? experience in all aspects and to please people in all segments in terms of Fashion – updating the latest summer trends through fashion shows from over 30 brands; be amazed by the 'wOrld Of Summer Fashion', where the summer lifestyle is presented under the theme of 'International Yacht Club' at centralwOrld, enjoy the one and only 'Bikini Fashion Concert' in Thailand at CentralFestival Pattaya Beach, and 'Northern Fashion Week', the most spectacular fashion show in the North, with the atmosphere of an island party at CentralFestival Chiangmai; Shop, taste, relax and take photos – Shop for chic items from cool brands at Summer Markets nationwide; Taste over 40 special desserts created especially for this summer at 'Summer Sweets' at centralwOrld, CentralPlaza Nakhonratchasima, CentralFestival Chiangmai and Central Phuket and do not miss our 'Wongnai Food Fest', which gathers over 50 well-known restaurants from Bangkok to CentralPlaza Phitsanulok; Chill with workshops for everyone in the family such as face painting, hair braiding, painting, an inflatable amusement park, 'Cute Summer Kids Contest' and 'Songkran Young Beauty Pageant' and Take photos at photo spots where you can 'check-in' and visit the trendy artworks designed by Gongkan – Kantapon Metheekul, a well-known Thai illustrator who has created street art recognized and known by New Yorkers. His design and decoration will be displayed throughout centralwOrld under the concept of 'wOrld Of Summer' as well as Central Phuket under the theme of 'Summer Luxe'. Moreover, get a chance to win a trip to Tomorrowland during the campaign.
2. Create Big Bang events that are outstanding and unique to deliver happiness nationwide e.g. enjoy the fun vibes with the massive and ultimate Songkran events in Thailand which cover preserving our culture and the traditional Songkran festival, paying respects to Buddha images, sprinkling water onto Buddhist statues, pouring water on the hands of revered elders and asking for blessings, and building sand pagodas at the shopping centers as well as a water-splashing party, foam party and 'Wan Lai' (water-splashing parade). Meet with over 100 leading artists at 18 branches and other big events at CPN shopping centers nationwide.
3. Customized experiences based on brand identity and customers' lifestyle through insight-driven marketing by using data and insights to create a customized experience for CPN customers. We draw on the strengths of each location to make a difference and create new experiences for our 32 branches nationwide to ensure that they fulfill all the needs of summer lifestyle for every group of consumers. We do this by considering the individual 'Brand Identity' of each branch such as centralwOrld as the 'wOrld Of summer', Central Phuket and its 'Summer Luxe' theme and CentralPlaza and CentralFestival with their 'A Slice of Summer Life' theme" Dr. Nattakit added.
"CPN is, therefore, a 'Summer Insider' and presents its 7 summer insights highlights as follows: 1) FASHION TREND SPOTTED – updating fashion trends and shopping for summer collections directly from the runways, 2) TASTE OF SUMMER – enjoy 40 amazing desserts specially created for this summer at SUMMER SWEETS, 3) BEST SONGKRAN FESTIVAL – enjoy the ultimate Songkran and water-splashing party in Thailand, 4) INSTAGRAMMABLE SPOTS – perfect photo spots where everyone should 'check-in', with cool art and decorations throughout the shopping centers designed by Gongkan, world-class artist 5) SUMMER MARKET – markets with a wide range of hot summer items, 6) FAMILY AND KIDS GATHERING – discover fun activities and workshops for everyone in the family and 7) WIN A TRIP TO TOMORROWLAND – shop and get a chance to win a trip to Tomorrowland in Belgium and be part of the world's ultimate music festival that you should experience at least once in your life, plus a Europe Tour (Bangkok – the Netherlands – Belgium) and many more offers and privileges."
Other interesting highlights include privileges for The 1 members to win a trip to Tomorrowland, one of the world's best music festivals that you should experience at least once in a lifetime and a Europe Tour (Bangkok – the Netherlands – Belgium) and win Harman/Kardon speakers - GO PLAY MINI when spending 1,000 baht and up on shopping. Get a free Summer Tote Bag specially designed by Gongkan when spending 6,500 baht and up on shopping. In addition, there are other hot items from stores as well as promotions and privileges offered by participating credit cards and partners.
CPN shopping centers, the leader in lifestyle shopping destination, fulfill a variety of experiences for customers based on the 'Brand Identity' of each shopping center emphasized itself as: 'ALL-IN-ONE & THE BEST SUMMER SHOPPING DESTINATION' with the 'SUMMER SPIRIT 2019' campaign at 32 branches nationwide of centralwOrld, CentralPlaza, CentralFestival and Central Phuket from 29th March – 30th April 2019.