Bangkok--23 Apr--The Mall Group
The Mall, Emporium, EmQuartier, Paragon Department Stores joined forces with credit card partners to hold Point Mission campaign with every department on every floor offering up to 70% discount, free roundtrip Bangkok-Hongkong airfare from Cathay Pacific when spending with Bangkok Bank according to conditions from Fridays to Sundays during the campaign, and up to 5,000 points for M Card members from 25 April to 20 May 2019.
Nonglak Lohamanop, Group General Manager: Corporate Promotion, The Mall Group Co., Ltd. said of the Point Mission campaign: "The Mall Group continuously holds promotional campaigns that offer great value and savings to customers. For Point Mission, held from 25 April to 20 May 2019, customers can enjoy shopping for items up to 70% off at The Mall, Emporium, EmQuartier and Paragon Department Stores. There are many special offers from M Card and participating credit cards such as SCB M Visa, SCB, Kasikorn, CITI, and Krungsri, Krungthai. Other offers include additional discounts, vouchers, cash back, points, and up to 30% additional discount when redeeming points in the same amount as the purchase and when shopping according to conditions."
From Fridays to Sundays during the campaign, customers who shop with Bangkok Bank credit cards and M Card members receive special privileges when they shop at the department store, including Power Mall, Gourmet Market and Home Fresh Mart:
First: Spend with Bangkok Bank credit card according to conditions to receive additional 18% discount when redeeming points in the same amount as the purchase value that must be 1,000 baht minimum. Also, receive voucher worth up to 500 baht or free roundtrip Bangkok-Hong Kong airfare from Cathay Pacific. Spend with the cards per day to receive the following:
- Spend 3,000 baht to receive 100-baht voucher (limited to 300 baht/card/branch/day)
- Spend 10,000 baht to receive 500-baht voucher (limited to 1,500 baht/card/branch/day)
- Spend 60,000 baht to receive free Bangkok-Hong Kong airfare from Cathay Pacific for one worth 8,000 baht (limited to 2 prizes/person/campaign)
- Second: Spend with M Card to receive up to 5,000 points:
- Spend 3,000 baht, receive 1,000 M points (usually 120 M points rewarded)
- Spend 10,000 baht, receive 5,000 M points (usually 400 M points rewarded)
Nonglak concluded: "Point Mission campaign is a marketing tool to boost customer spending continuously and is a loyalty program for M Card customers who can collect more M points. Currently, point collection is an essential tool for members to spend more with us. We joined hands with our credit card partners to offer this special shopping experience, which we expect will receive interest from many customers throughout 26 days of the campaign. We expected no less than 3.3 billion baht in sales revenue before we move forward with new promotional campaigns for the mid-year shopping period."