Bangkok--4 Jun--Central Pattana
The biggest mid-year sale with completed 'Powerful Central Group Synergy' at any shopping centers, department stores or 24-hour shopping online
Responding to TAT policy of promoting Thailand as 'Preferred Destination' for shopping during mid-year sales season, equal to Hong Kong and Singapore
Offering up to 70% discounts from over 10,000 brands from 6 June - 17 July 2019, expecting the traffic to rise at 20%
First time – special surprise sale items during mid-year on 6 June and 7 July
Central Group is joining forces with its 13 subsidiaries led by Central Pattana plc (CPN) and partners The 1 Credit Card, AEON Thana Sinsap (Thailand) plc, Kasikornbank plc, Siam Commercial Bank plc, Thai Military Bank plc, Master Card (Thailand) Co., Thai Airways International plc and UA Sports Thailand Co., and investing 500 million baht to launch "The Greatest Grand Sale 2019: SHOPPING ADDICTS" campaign, highlighting itself as the top shopping destination during the mid-year sales season. The campaign will welcome multi-generation families, customers of all age ranges, tourists and those referred to as 'Generation Now'. This will highlight the strength of Central Group's business force in providing a seamless shopping experience through its omni-channel, offering discounts throughout all shopping centers, department stores and 24-hour online shopping via Central Online and JD Central – with up to 70% discounts. The campaign offers a chance to win shopping vouchers worth up to 100,000 baht and cash-back credit as well as other privileges from participating credit cards and partners. In order to further attract target groups of customers with high purchasing power, the 448 top spenders in the campaign get free round-trip ticket for Bangkok-Hong Kong from Thai Airways, with a total value of prizes in the campaign of 11 million baht from 6 June - 17 July 2019 at 69 branches nationwide. For further information, please visit www.CentralWorld.co.th, www.CentralPlaza.co.th, www.CentralFestival.co.th and www.CentralPhuket.com.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing, CPN, said: "The trend for tourism marketing for 2019 is relatively strong as it is being supported by Tourism Authority of Thailand policies that aim to make Thailand as 'Preferred Destination' for shopping for tourists from around the world during the mid-year sales season. This also aligns with the government policy of entry-visa fee exemptions, which has been extended until October 2019. It is expected that the number of tourists will increase in June and July from both first-time visitors and repeat visitors in which are the middle-upper target groups with high spending potential on discounted products during the mid-year sales season.
'THE GREATEST GRAND SALE' is a not-to-be-missed nationwide sale phenomenon. As the leader in retail industry, Central Group will join forces with its subsidiaries and partners to offer 10,000 brands of products with up to 70% discounts at its 69 branches of shopping centers and department stores nationwide. By joining forces in this campaign, we are fulfilling the needs of the 'multi-generation family', people of all ages and tourists who have different needs as well as the target group known as 'Generation Now', which represents those not prepared to wait and must get what they want immediately. We have an integrated omni-channel, which allows people to physically shop at the shopping centers or shop 24 hours through online channels. In addition, we are bringing influencers and micro-influencers to help spur the shopping mood, responding to both 'mass' and 'niche' target groups, with strength in having a variety of products and services as well as satisfying and worthwhile promotions."
This nationwide sale phenomenon that real shoppers must not miss, "The Greatest Grand Sale 2019: SHOPPING ADDICTS", is the answer for all lifestyles. 1)Shopping Addicts – over 10,000 leading brands of products with special discounts of up to 70% are available in shopping centers and convention halls. You will find product lines covering popular fashion-lifestyle brands, electronic gadgets, sports gear and stationery etc. Enjoy the special surprise sale on 6/6 and 7/7, where huge discounts will be offered only for those two days. 2)Food Addicts – exclusive for AIS customers and The 1 members, when spending 500 baht at participating restaurants, get a free 'Privilege Menu'. 3)Fun Addicts – enjoy great valued special promotions for Pororo AquaPark, world class attractions such as Tribhum: the mystical three worlds, the world's first 3D walkthrough adventure theme park and Aquaria, the first and latest form of aquarium in Thailand. 4)Promotions Addicts – offering shopping rewarding experience, the more you shop, the more you get. When spending every 1,000 baht and up, get a chance to win shopping vouchers worth 100,000 baht; when spending every 7,000 baht and up, get a free Under Armour bag; the 448 top spenders in the campaign get free round-trip flight tickets for Bangkok-Hong Kong from Thai Airways. There are also other exclusive offers from participating credit cards and partners that will offer customers cash back of up to 17% and many other privileges during the campaign.
Ms. Piyawan Leelasompop, Executive Vice President of Marketing at Central Department Store, said: "For Central Department Store, rest assured that we have prepared the best promotions for shoppers for both online and offline channels. Central Department Store is now fully integrated as an omni-channel; wherever customers shop, whether it is at a department store or via online channels, they will receive the best promotions we have to offer. If customers visit Central Department Stores, they will receive up to 10-50% discounts and they can apply additional 28% discounts from 13 leading participating credit cards. Shop and spend 3,000 baht through MasterCard, get a cash coupon worth 100 baht instantly. As for those who prefer the convenience or love to shop online using e-commerce channels (with the current intense competition in the market), we are holding a promotional campaign from 6-13 June 2019 on www.central.co.th with up to 80% discounts, plus other special deals such as 'Brand of the Day 8 Days 8 Brands' and 'Greatest Deals – 8 Days 80 Deals' along with additional discount coupons from the sites and other giveaways from various brands. Moreover, we are providing our Central Chat&Shop service, where customers are able to chat with our staffs to check the availability of products through the Central official LINE account (on the left of the menu) and when completing a purchase, the ordered products will be delivered at home the next day or orders can be picked up at a nearby Central Department Store branch. Of course, customers will get the same promotions as when they visit the stores. Therefore, you can rest assured that regardless of the shopping channel, you will receive the best promotions we have to offer. This is to emphasize the uniqueness of 'The Greatest Grand Sale 2019' campaign, which is a nationwide event where the best deals will be offered to our special customers for sure."
Ms. Pattaraporn Penprapat, Deputy Managing Director for Marketing and Public Relations, Central Food Retail, added: "Central Food Hall and Tops, the leading food store and premium supermarket in Thailand, are joining forces with Central Group in 'The Greatest Grand Sale 2019' to offer benefits and boost mid-year spending. We are providing special promotions for customers who shop at Central Food Hall and Tops, which include 'Fun Shop, Fun Chance': The 1 Card members, get a chance to win a Dyson air purifier fan and vacuum cleaner (Pure Cool TP04 and Dyson V11 Absolute) worth 56,800 baht (60 prizes in all; total value of 3,408,000 baht) with every 600 baht/receipt spent on shopping; scan the QR Code to get a chance to win a prize. Get 10 additional chances when registering through LINE: TopsThailand and get cash-back credit up to 6% when paying by Central The 1 Credit Card from today - 9 July 2019. Enjoy up to 50% discounts on consumer products and promotions such as Red Hot, Buy 1 Get 1 Free and a chance to buy selected products for only 1 baht when redeeming The 1 points on participating items. Discover the convenience when shopping online through www.tops.co.th where Central The 1 Credit Card members can enjoy special privileges including: First – instant prize; get 150 baht discount when spending 2,000 baht and up per receipt (only four redemptions per The 1 Card number throughout the campaign); Second – additional prizes; get 100 baht cash-back credit when spending 2,000 baht and up (after discounts) per order and making the payment online by credit card from today to 31 July 2019."
Ms. Erlinda Petpisit, Senior Vice President of Marketing Communications of Robinson plc, added: "In the upcoming 'The Greatest Grand Sale 2019', Robinson is joining forces with the Central Group of companies to offer a full range of promotions and privileges for Robinson's customers. We are offering up to 50% discounts in every department, covering fashion, accessories, cosmetics, children products, appliances and home furnishings. Get up to 12.5% discounts when redeeming points equal to the spending amount and get a chance to win a prize from a number of prizes worth a total of 890,000 baht including a Suzuki Ciaz GLX, vouchers for accommodation at Centara hotels and resorts (25 prizes in total) on every 1,000 baht spent on shopping or on every 30 points of The 1 point redemption. Show receipts (no minimum limit) to get privileges such as discounts and cash-back from leading credit cards up to 35% from 6-30 June 2019 at 49 branches of Robinson Department Store."
Mr. Tom Thrussell, Vice President of Brand, Marketing and Digital of Centara Hotels and Resorts, concluded: "Centara Hotels and Resorts are joining in 'The Greatest Grand Sale 2019' campaign with the greatest and most special offers that we have ever had, as this is our 36th anniversary. For instance, you can book a third night stay for only 36 baht or simply add the @mycentara LINE account, and get a coupon for a beverage or bakery product at 36 baht and for those who love massage therapy, a massage at SPA Cenvaree is available for only 360 baht. There are surprise promotions every week. Enjoy our special activity: '10-Year Travel in Style Challenge' photo contest, where prizes await you, including vouchers for hotel stays, restaurants and spas. For further details on the available promotions and activities please visit us at https://36.centarahotels.com."
Discover "The Greatest Grand Sale 2019: SHOPPING ADDICTS" campaign at 69 branches of CentralwOrld, CentralPlaza, CentralFestival, Central Phuket, Central, ZEN and Robinson Department Stores nationwide as well as SUPERSPORTS, Central Food Hall Market, Power Buy, B2S, Office Mate and 24-hr online shopping through Central Online and JDCentral from 6 June -17 July 2019.
Central Group comprises 13 businesses including shopping centers under Central Pattana (CentralwOrld-CentralPlaza-CentralFestival-Central Phuket), Central and ZEN Department Stores, Robinson Department Store, Tops, SUPERSPORTS, Power Buy, Central Restaurant Group, B2S, Office Mate, Central Marketing Group, Centara Hotels, The 1 Card and JD Central.