Bangkok--4 Jul--FlieshmanHillard
(From right to left) Mr. Pingfu Zheng, Thailand Country Manager, UnionPay International, And Mr. Yod Chinsupakul, CEO and Founder, Wongnai Media
UnionPay International, the global payment brand, aims to strengthen its cardholder base in Thailand by capturing the lifestyle of young foodies. Through its partnership with Wongnai and upgrading privileges offerings at leading restaurants, the company expects to see the boost in spending and brand awareness.
Expanding acceptance and enhancing privileges in the food category has always been one of UnionPay's key strategic objectives because it allows the brand to tap into the lifestyle and the daily lives of consumers, in particular the young generations that seek new experiences along with value for money. This year, UnionPay teams up with Wongnai, one of Thailand's largest food lifestyle platforms, in sponsoring Bangkok Restaurant Week 2019, which comprises of three themed events throughout the year. For the second theme under the concept of "Local Produce", foodies will be able to enjoy special dishes with local Thai quality ingredients and UnionPay cardholders can enjoy 15% discount when purchasing the deals from 1 – 31 July. The payment network also provides up to 20% discount at 50 popular restaurants selected by Wongnai.
In addition, UnionPay continues to work closely with leading restaurant partners on growing its merchant network and offering its unique exclusive privileges. When paying with UnionPay card, customers can receive instant promotion without having to redeem points. Current participating restaurants include Zen Japanese Restaurant, Maisen, S&P and Vanilla. UnionPay acceptance in the food category currently covers major dining chains, including Bar B Q Plaza, On The Table – Tokyo Cafe, AKA, The Pizza Company, Sizzler, Swensen's, Burger King, BreadTalk The Coffee Club and Nara Thai Cuisine.
About UnionPay International
UnionPay International (UPI) focuses on the international business of UnionPay, a global payment network that serves the world's largest Cardholder base. With over 7.5 billion UnionPay cards issued in 52 countries and regions, over 55 million merchants and approximately 3 million ATMs accepting our cards in 174 countries and regions, UnionPay is currently one of the fastest-growing payment networks in the world.
As a company with a global acceptance network and a wide range of world-class payment services, UnionPay is committed to providing access to value and secure payment solutions that are tailored to the needs of the local market, to enable choice and ease of payment for consumers and businesses alike.
In Southeast Asia, UPI has enabled ATM, POS acceptance and card issuance across all 10 countries. In Thailand, UPI partners Bangkok Bank, Bank of China, ICBC Bank, Kasikorn Bank, Kiatnakin Bank, Krungthai Bank, LH Bank and Krungthai Card Company to provide a wide array of payment products and services. For more information, visit www.unionpayintl.com.