Bangkok--30 Jul--Verve Public Relations Consultancy
It is certainly a phenomenon when two cultural icons are reuniting to ignite cool vibes! "7UP", the refreshing lemon-lime flavor beverage loved by consumers worldwide, is now joining hands with "Fido Dido", the famous character known for his fun attitude, to celebrate the 90th anniversary of 7UP under a global campaign entitled "Feels Good to be You". Under this campaign, Fido Dido is going to make appearances on out-of-home media as well as popular digital media platforms including YouTube, Facebook, and Instagram. He is going to additionally present himself on a series of 7UP packaging available in limited quantity.
The return of Fido Dido is a nostalgic reminiscence for consumers who may have known him before and it is a good opportunity to properly introduction this character to young-gen consumers living in a fast-pace world today. His effortless confidence and limitless ability to chill no matter the time or place endeared him to consumers in the 90's and he is also a symbol reminding consumers living in 'The Age of Now' to relax, unplug, and enjoy the moment.
"7UP is a brand that always bolster an idea of constant engagements between our brand and each consumer—particularly in behavioral level. In today's increasingly connected world, we share the same belief as Fido Dido—our character with a quirky, laid-back image—that modern-day consumers should find some free time to have a pause on their daily routines and sit back to relax with current, precious moment so they can see hidden beauty in their lives. Today, we conjoin unique qualities of both 7UP and Fido Dido in our new 'Feels Good to be You' global campaign that is going to simultaneously reiterate our brand identities and mark the 90th anniversary of 7UP," explained Tuangporn Siriwatwitoon, Marketing Manager – Non Cola, PepsiCo Services Asia Co., Ltd.
7UP with Fido Dido on their labels are available in two formats: 245 ml can for 12 baht and 345 ml PET bottle for 10 baht. They are available in limited quantity at all retail channels Thailand-wide from today.
Stay up to date with latest news of "Feels Good to be You" global campaign by 7UP at 7UP Thailand Facebook page.