Bangkok--1 Aug--RS
RS is confident that the second half of the year will see higher purchasing power after a new government has been established. The company is investing to boost its revenue with "Shop 1781" and Mother's Day campaign "Gifts For Mom", inviting consumers to buy presents for their loved ones in a 15-day period during Aug 1-15. RS is certain that the growth in the 3rd quarter will exceed its target and there will be more repeat customers as well as new customers in family category.
Pornpan Techarungchaikul, Chief Operating Officer, RS Public Company Limited, said, "Thailand's economy in the second half of the year is expected to bounce back and be livelier compared to the first half, thanks to internal factors, especially now that we have a new government which supports local consumption and investment. This benefits the Multi-Platform Commerce (MPC) business in our company, which has been well-received so far."
Seasonal campaigns can help boost spending. In August, there's Mother's Day, which is expected to stimulate spending. Research by UTCC's Center for Economic and Business Forecasting shows that during this period people spend money on buying presents for their mother. In addition to flowers, health products are popular presents given to mothers because they express care and love. The company joins this year's Mother's Day with "Gifts For Mom" campaign, in partnership with strategic partners to create high-quality gift sets as well as special promotions, with up to 70-80% discount to attract people to buy presents on this special occasion. RS will spend 100 million baht on marketing, advertising and public relations to push the PMC business. The growth of the MPC business is thanks to the Storytelling strategy which makes products more relevant and interesting to consumers. Products are portrayed through celebrities such as "Took" Duangta Tungkamani, "Nook" Suttida Kasemsant, Pete Thongchua, "James" Ruangsak Loychusak, "Ton" Trakarn Panthumlertruji, "Padthai" Dejai Dedede, and Somruk Khamsing, as well as real users who have tried the products and repeated the purchase.
The "Gifts For Mom" campaign offers quality products for consumers who are 30++ years old. With every purchase on during the Mother's Day season, pay only 200 baht more to get one free product according to the following list: LifeStar products including Magique skincare brand, Revive haircare brand, and S.O.M food supplement brand. Buy two bottles of Revive Energizing Scalp Serum and get one free bottle for only 1,990 baht, and pay 200 baht to get another free bottle; buy three boxes of S.O.M C-Max and get a free box for only 1,790 baht, and pay 200 baht to get another free box; buy a box of S.O.M. Lingzhi Sun and get another one free for only 1,990, and pay 200 baht to get another free box. There are more than 100 partner brands participating in this campaign.
The main channel is "Shop1781" which offers free delivery nationwide, with an option of cash on delivery which suits the preference of modern consumers who like to shop via online channels and telesales. It is expected that the campaign will attract 20% more family customers and generate about 300 million baht throughout the 15-day period of the campaign. This campaign will drive the growth of MPC, exceeding all competitors and taking the company's revenue to 5 billion baht, a 30% growth from last year.
Pornpan added about MPC's direction, "I am confident as the trend for this business is still going strong. We've partnered with leading labs to choose the best products to offer to our consumers, introduce new innovations and come up with new products in every category. We focus on high margins, and we are working with manufacturers to reduce the cost as our business grows. The impact will be felt from the 3rd quarter of this year."