Bangkok--1 Oct--Spark Communications
TV Commercial, "Insurance for those who don't like insurance" from Prudential Life Assurance (Thailand) Public Company Limited ("Prudential Thailand") was announced as the "Bronze Winner" for Film category (Finance/Services) in the "AD STARS 2019" Festival held in August 2019 in Busan, South Korea. Prudential Thailand is the only insurance company in Thailand to win the AD STARS award this year.
The TVC, which Prudential Thailand developed in cooperation with BBDO Bangkok, is part of the company's "Insurance for those who don't like insurance" campaign launched in January this year, which aimed to gather key consumer insights from Thai customers on their views about life insurance, raise awareness of the importance of life insurance among them as well as develop life insurance products that best match their true needs.
AD STARS is one of the fastest growing advertising festivals in the world – and the only global festival based in North Asia. Its annual festival aims to share creative solutions and change the world. This year, the winners were chosen from 20,645 entries from 60 countries.
About Prudential Life Assurance (Thailand) Public Company Limited
Prudential Life Assurance (Thailand) Public Company Limited has opened its door for business operation in Thailand since 1995, as one of the leading life insurance providers serving in Thailand for 24 years. Prudential Thailand has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Thai families.