Bangkok--3 Oct--a publicist
Lazada, Thailand's e-commerce giant, has joined forces with NESCAFÉ, Thailand's number one coffee brand, in joint efforts to kick off the "NESCAFÉ DAY" campaign to celebrate the International Coffee Day following the success of last year's event.
This year, Lazada and NESCAFÉ together nurture stronger bonds with border patrol police heroes in more than 400 units in Thailand by delivering NESCAFÉ Bonding Sets through Lazada's strength in the logistics system. As 'Unsung Heroes', the border patrol police are dedicated to their duties and thus they deserve encouragement. They will receive the coffee sets to enjoy for one year. Meanwhile, 100,000 sets of coffee sampling will be given away to people across the country, starting from early October.
Mr. Yann Fontaine, Chief Operating Officer, Lazada Thailand, said, "Lazada is pleased to have a collaboration campaign with a key partner like NESCAFÉ by delivering coffee sets to thank and send happiness to the Thai heroes and people all over Thailand. It is an extension of the online to offline marketing strategy, from heart to heart, with supporters like Lazada who delivers products to the hands of the recipients. It also underscores our leadership as an advanced e-commerce provider with an integrated and accessible logistics operation nationwide, even in remote areas."
Apart from the campaign to give back to Thai society, customers nationwide can enjoy further deals on Lazada platform. With any purchase from LazMart and NESCAFÉ official store starting from 1 st October, shoppers will get the 25THB discount voucher for their next purchase from NESCAFÉ's official store* on Lazada at https://www.lazada.co.th/shop/nescafe-official-store/
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.