Bangkok--16 Oct--RS
RS declares its success in transforming its Multi-platform Commerce (MPC) business and continues to seek strong strategic partners to synergize with its business for a win-win partnership. Recently, RS has entered an agreement with WORKPOINT to expand its business and benefit from each other's strengths for mutual growth.
Surachai Chetchotisak, CEO of RS Public Company Limited, said, "After RS has fully transformed our business into Multi-platform Commerce, we've entered a new era with the new business model. Our MPC business focuses on D2C (Direct to Customer) approach, which expands opportunities from our previous business - music - into a strong media business, using our experience and expertise to grow our Channel 8 into a revenue-generating platform and growth driver for our company. We continue our Horizontal Integration vision and expands our business horizontally to drive the growth of RS Group, resulting in great success and steady growth amidst volatile economy, fierce competition in digital TV and digital disruption. The year 2019 has been a significant year to RS as we have introduced many new things to the media industry, such as synergy partnerships with industry leaders in various sectors. Recently, we've partnered with WORKPOINT, a leader in digital TV by Phanya Nirankul to reach a wider group of audience and grow both parties' business in a win-win partnership."
Pornpan Techarungchaikul, Chief Commercial Officer, RS Public Company Limited, said, "This partnership with WORKPOINT Channel is a step in our horizontal integration vision. We will soon introduce a new channel under the name Wellness Shop to sell LifeStar products under RS, as well as our partners' products. This will help expand our business and increase our opportunity to reach a wider group of customers through WORKPOINT, while also strengthening our database and pushing our revenue to reach the target of 10 billion baht in 2023. This partnership is a business synergy that will combine both companies' strengths, as both are industry leaders, and pool together the database. It will also assure our consumers that they will easily access high quality products and services and their needs will be met."
Chalakorn Panyashom, Managing Director for Digital TV of WORKPOINT, Thai Broadcasting Company Limited, said, "For WORKPOINT, our WORKPOINT TV channel 23 is a fast-growing channel offering a wide array of entertainment options through TV programs, movies, concerts and showbiz, production and computer animation, print media, marketing event organizing, and sound studio. We have developed various content to meet the needs of our consumers, including variety shows and games. We've also improved our online shopping system and today we have more than 500,000 people in our database. Our partnership with RS will help expand our business and strengthen both companies in the future. Today, we have a wide audience base thanks to our variety shows and entertainment programs which are both entertaining and informative and enjoyed by viewers nationwide. Meanwhile, RS is a strong in its Multi-platform Commerce (MPC). RS's content will be broadcast from November 1, 2019 onward in various time slots throughout the day. The products will be available through telesales and via Line @rsmall. We believe that this partnership will bring satisfaction to both companies' customers."
"In the modern business world, we must find new directions and ideas to improve its performance and expand opportunities. RS sees the importance of having strong partners who are ready to move forward together. Our partnership with WORKPOINT Channel will help increase our product distribution channels and reach a wider group of consumers. We can also increase the size of our big data for our MPC business by 2 million users. We estimate that through this partnership with WORKPOINT, by 2020, we will see a revenue of 500 million baht, and a billion baht in 2021," said Surachai.