Bangkok--30 Oct--OISHI Group
As the Market Leader of Japanese-styled Shabu-Shabu in Thailand, Shabushi continues to aggressively implements branch expansion strategy. Lately, it has introduced a new business model called "Shabushi 24-Hour Service" and opened the first branch in Thailand at the Samyan-Chula Area. It is intended to accommodates a new lifestyle and a flexibility need for new generation of urban people.
As Briefly stated by Mr. Paisarn Aowsathaporn, the Executive Vice President, Food Business, OISHI Group PLC. He said: "Changes also result in a shift in consumer behavior. People of a new generation tend to embrace a new lifestyle that is flexible, well-rounded, and unconventional. They become unwilling to follow a routine lifestyle that is bound by time. Life could begin either in the early morning or late at night. There is no longer a set of rules to follow. Sleepless society has become a new lifestyle of urban people and is increasingly gaining acceptance.
" As such, the sleepless society has impacted every business segment, particularly food business. Hunger arises anytime and awaits no one. We see the rise of this trend, and we intend to capitalize on this business opportunity. As KING OF JAPANESE FOOD, we have embarked on a marketing strategy that focuses on a new business model called "Shabushi 24-Hour Service, First Branch in Thailand." This business model is for new-gen people: it removes time constraint and offers flexibility to the maximum extent possible," Paisarn Said.
Shabushi at Samyan Mitrtown is our latest branch (149th) and the first branch to have provided 24-hour service. We are committed to delivering Japanese food experience through a variety of quality Japanese foods-including Shabu-Shabu and Sushi. Our 24-hour service comprises two rounds. Normal Round starts from 10.00 to 22.00 hours at the price of Baht 419 net and Extra Hours Round from 22.01 to 09.59 hours at Baht 319 net. Here at Samyan Mitrtown, we are offering a HAPPY HOUR BUFFET 299 promotion, all-you-can-eat. This buffet consists of shabu-shabu, sliced pork, sliced beef, chicken, squid, and many more for the price of Baht 299, from the regular price of Baht 319. It is available at night round from 22.01 – 09.59 hours until December 31, 2019.
Shabushi is a leading Japanese food brand under the OISHI Group. The Shabushi business has been successful both in terms of revenues and profit. Attributing to its growth are three marketing strategies. The first is Driving Organic Growth that focuses on value creation of products and services to achieve business sustainability. The second is Driving Operational Excellence that focuses on work process improvement to increase efficiency and satisfy customer needs. And the third is Store Expansion that focuses on reaching out to new markets and customers.
We have received positive feedback on Shabushi 24-Hour Service from customers. We will also continue to improve services, expand branches, and initiate new services. We will continue to implement our business strategy that focuses on new experience enhancement and customer satisfaction. We will continue to work hard to maintain our number one market leadership in the Shabu-Shabu market," Paisarn said.