Bangkok--23 Apr--So Good Consulting
World’s First! The Coffee Club Thailand together with its sister company, The Pizza Company launches The Coffee Club’s first 'COLD BREW IN-A-BAG’ series in Thailand for the first time focusing on delivery market. The Cold Brew In-a-Bag series include top 5 best-selling drinks; Cold Brew Coffee Original, Yuzu Cold Brew Coffee, Lychee Rose Tea, Yuzu Tea and Peach Tea and will be sold exclusively through 1112 Delivery application, www.1112.com, 1112 hotline and at 75 branches of The Pizza Company throughout Bangkok and metropolitan area starting April 22 onwards.
Miss Nayada Vanvichai, Marketing Director – The Coffee Club Thailand reveals that during the past year, specialist coffee and tea shops in Thailand posted the highest value growth, with a 7% sales rise, reaching 23.7 Billion Baht. Chained outlets contributed 21,579.2 Million Baht or 90.9% of the total market value while Independent outlets contributed 2,148 Million Baht or 9.1%. The compound annual growth rate for specialist coffee and tea shops industry in Thailand is expected to grow highest at 9.5%, reaching 32,280.9 Million Baht by 2023.
During
normal times, The Coffee Club Thailand’s coffee and tea
beverage sales (from
dine in, take away and delivery channels) takes 40% of
the total company sales while during COVID-19,
the sales channels are only take away 80% and
delivery 20%.
We
see potential market growth and customer expansion for delivery services even
in difficult times. Adapting business direction and
proactive sales strategy is crucial and must be put in place as soon as
possible.
This is how we came up with the idea of implementing new packaging for
our Cold Brew Coffee and Tea series to be in a food grade nylon bag especially
for delivery orders. This package can be stored in the
refrigerator up to 14 days or in the freezer up to 3 months without losing its
original taste.
Thailand is The Coffee Club’s first market to use
this bag and soon it will be rolled out in other countries respectively. The
new packaging will available on April 22 onwards through online and take away
orders.
We expect that this new approach will help double up our sales by end
this year.
In
2019, The Coffee Club Thailand achieved 1 Billion Baht in sales, a 21% increase
from the previous year while the beverage sales taking 43% of
the total sales reaching 432 Million Baht. We
believe that the new packaging will provide our customers more convenience and generate
a smoother, faster, farther and better delivery services. We
will also be holding a special promotion; Buy 1 Get 1 Free for orders through
1112 Delivery and The Pizza Company application and other privileges for Grab
users.
The
Coffee Club Thailand has 58 branches nationwide; 33 in Bangkok and 25 in other
provinces.
For more information, please visit www.facebookc.om/thecoffeeclubthailand