Bangkok--13 Jul--Central Pattana
Central Pattana Plc., developer and operator of 33 branches of leading shopping centers in Thailand under the brands: centralwOrld, CentralPlaza, CentralFestival, Central Phuket and Central Village, spurs 'Shopping & Traveling’ vibe nationwide to help Thai economy recover after the Covid-19 lockdown, joining hands with Tourism Authority of Thailand (TAT) in 'Amazing Thailand Grand Sale 2020: Non Stop Shopping’ by giving away e-vouchers through LINE Official: @thailandgrandsale from over 30 popular brands, worth more than 17 million baht from July 15, until September 15, 2020. This will support tourism and the economy, encouraging Thai people to go out and shop with confidence at all 33 branches of Central Shopping Centers.
To reassuring the confidence among Thai customers and tourists, Central Shopping Centers nationwide have recently received the Amazing Thailand Safety & Health Administration (SHA) badge from TAT Governor, Mr. Yuthasak Supasorn, and Ms. Thapanee Kiatphaibool, Deputy Governor for Tourism Products and Business at the TAT. Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing represented Central Pattana to receive the badge. Central Pattana is the first company to establish a concrete proactive hygiene & safety standard by initiating its 'Central’s Hygiene & Safety’ master plan in five core criteria, covering 75 measures as well as implementing new innovations to facilitate and ensure that every branch is a 'Center of New Normal Life’. Central Pattana has applied strict measures in the shopping centers, and has also shared this master plan with other businesses and venues – which have been widely applied, and established new social norms in response to the 'new normal’.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana Plc., said: “On the occasion that our 33 shopping centers nationwide have received 'SHA’ badge from TAT helps reassure our customers that every branch of our shopping centers is a clean and safe place, and the customer’s first-choice shopping destination that applies social distancing measures. We have achieved outstanding results and gained attention and recognition from the press, both in Thailand and overseas. This has also helped promote the image of Thailand as one of the leading countries that has effectively handled the outbreak of Covid-19.”
“Moreover, we are helping to drive the economy and tourism in the country by fully supporting the government through our strengths – having 'tourist mall destinations’ nationwide covering Chiangmai, Samui, Pattaya, Phuket, and Hat Yai etc. We are participating in the 'Amazing Thailand Grand Sale 2020: Non-Stop Shopping’ and giving away e-vouchers on LINE Official: @thailandgrandsale from over 30 popular brands, with a total prize value of 17 million baht to be used as cash when shopping or for receiving free services from July 15, until September 15, 2020. Exclusively for The 1 members, get a free Karmakamet perfume sachet worth 395 baht when presenting your boarding pass from Bangkok Airways at centralwOrld, CentralFestival Chiangmai, CentalFestival Pattaya Beach, CentralFestival Samui, Central Phuket, and Central Village. Top spenders will receive special gifts at every branch. We also prepare 8/8 promotion offering up to 80% discount, 9/9 promotion offering up to 90% discount,” Dr. Nattakit said.
In addition, Central Pattana has joined hands with partners in cross-promotions to spur Thai tourism e.g. CentralFestival Samui is joining hands with the TAT, the Thai Hotels Association and Bangkok Airways to hold the 'Samui Unlock Sale’, offering flight ticket promotions, hotel deals and holiday packages at special prices. The 'Samui Unlock Sale’ event was recently held at centralwOrld and received a huge positive feedback from city residents. Meanwhile, CentralFestival EastVille has staged the Major Cineplex Drive-in Theater, which created Thailand’s first spectacular movie-going event in an elevated parking area. The event received great feedback with full bookings for every show. We have also added new attractions to encourage Thai people to go out and spend time with their family, for example, at CentralPlaza WestGate, we have launched a brand new magnet to attract family groups: 'Mega HarborLand WestGate’, the world’s largest and Thailand’s best indoor playground, which covers over 10,000 Sq.m., and is equipped with seven play zones and 100 different activities. The highlights include HarborLand, where you can enjoy over 20 different types of sliders and several brand-new rides and play-stations for Thailand. Mega HarborLand WestGate is now open and ready to welcome all families to enjoy and participate in super-fun activities.
Central Pattana also focuses to drive 'Shop & Travel in Thailand’ campaigns that help stimulate consumer spending and continue to increase cashflow. 'Shopping from the Heart-Thais Help Thais’ is being held at every branch of Central Shopping Centers, where many business partners and stores nationwide have joined forces to help customers save money and reduce their cost of living by offering up to 90% discounts. A surprise sale campaign called 'WEDNESDAY SPECIAL’ allows customers to enjoy great deals on many special items without the need to wait for the weekend; there are also 'buy-one-get-one-free deals’ available. 'Super Brand Grand Sale’ at Central Village, Thailand’s first luxury outlet is where customers can enjoy great deals on brand items, which become very affordable with up to 90% discounts. Both campaigns are valid until the end of July 2020.
Throughout 40 years as a leader in retail and property developer in Thailand, Central Pattana has been a crucial part in building Thailand’s economy reflected through our values of positivity, dynamism, and co-creation to imagine better futures for our customers, partners, employees and communities and the environment. Central shopping centers have proven their leadership in hygiene and safety, which has not only helped to create better confidence for people to come out and live their lives, but also contributed to creating a sustainable and quality society.