Bangkok--21 Jul--Hill+Knowlton Strategies
Haadthip Public Company Ltd. and Coca-Cola (Thailand) Limited are launching 'BonAqua’, a global mineral water brand, produced from 100% natural mineral water obtained from sources in Poonpin District, Surat Thani. This launch marks Coca-Cola’s first entry into the natural mineral water segment in Thailand and reaffirms the commitment to broadening its beverage portfolio to cater to all consumer demographics. As a start, 'BonAqua’ will first be available only in the fourteen Southern provinces of Thailand.
Ms. Munthana Lorgrailers, Marketing Director, Coca-Cola (Thailand) Ltd., said: “At Coca-Cola, we always listen to our consumers and drive our business through these insights. Younger generations told us that they want to take good care of their health, but find it extremely challenging to do so as a result of busy modern life. So, when they are choosing a beverage, they look for a product that is not only refreshing, but also helps them stay in good health and goes well with every meal throughout the day. We see this as a big opportunity and, thus, join hands with Haadthip in launching 'BonAqua’ which will first be available only in the fourteen Southern provinces of Thailand."
'BonAqua’ is a global mineral water brand of Coca-Cola which is currently enjoyed by consumers in twenty eight countries around the world. For Thailand, 'BonAqua’ is produced from 100% natural mineral water obtained from sources in Poonpin District, Surat Thani. This launch is thus a significant occasion since it means that the quality of the water from these sources is worthy of bearing a global brand. Besides, 'BonAqua’ will also be bottled at Haadthip’s state-of-the-art manufacturing facility in Surat Thani in accordance with the strict global standard of The Coca-Cola Company.
Maj. Gen. Patchara Rattakul, Chief Executive Officer, Haadthip Public Company Ltd., said: “Haadthip’s business philosophy has always been to grow our business alongside our communities, society, and local economy. So, the launch of 'BonAqua' truly reflects this philosophy because the product comes from local natural mineral water sources and bottled at our world-class modern manufacturing facility in Poonpin, Surat Thani. Our consumers can thus be fully assured that every bottle of 'BonAqua’ is of the same quality as that of other leading global brands. We will also leverage the strong distribution network of Haadthip to deliver 'BonAqua’ to all consumers in the fourteen Southern provinces so they can get themselves refreshed with this product of local pride.”
'BonAqua’ mineral water is ideal with every meal of the day as it contains eight essential minerals: magnesium, calcium, potassium, sodium bicarbonate, fluoride, sulfate, silica and chloride. 'BonAqua’ replenishes fluid in the body and makes a good hydration choice for those wanting to stay in good shape. To create and sustain consumer awareness, Haadthip and Coca-Cola will invest in landmark out-of-home advertisements and various marketing promotions throughout Southern Thailand.
Southern consumers can now buy 'BonAqua’ mineral water at grocery stores, restaurants and Makro in all fourteen southern provinces of Thailand.
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – HaadThip Public Company Ltd serving 14 southern provinces, and ThaiNamthip Ltd responsible for 63 provinces around Thailand.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system’s portfolio of beverages in Thailand includes Coke Original, Coke No Sugar, Coke Light, Coke Plus Coffee, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids, Minute Maid Orange Fiber, Minute Maid Honey Lemon, Namthip, Fuze Tea and BonAqua.