Bangkok--5 Aug--FleishmanHillard
Car4Cash,a leader in automotive refinance market, launches a new digital channel for loan application via Krungsri Mobile Application (KMA). Strengthening the brand positioning as an affordable source of funds for vehicle owners and affirming the commitment to supporting customers through every circumstance, the service enables customers to appraise credit limits, apply for a loan, and check approval status within one single application.
Mrs. Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL
Mrs. Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL,said, “Car4Cash has proactively implemented digital marketing strategies to offer customer experiences that respond to consumer lifestyles. These efforts include new online platform developments, promotional and marketing communications campaigns, online appraisal of vehicle price estimation services, and online loan application services. Such services contribute to a 49% increase in compound annual growth rate (CAGR) of new lending volume via online channels. Responding to a growing trend in online transactions, our latest launch brings Car4Cash automotive refinance services to KMA, enabling vehicle owners who are Krungsri customers* easier access to a source of funds at their fingertips. Customers can now apply for a loan via the application anywhere anytime before completing the last steps of vehicle inspection and vehicle registration transfer. The automatic personal information retrieval from Krungsri’s database also shortens the time in filling in the application form.”
The process for requesting a Car 4 Cash loan on KMA
Krungsri customers can apply for Car4Cash loan via KMA by logging in and entering the Apply Loan/ Credit Card menu. Then, follow these four steps: 1) check vehicle price and loan instalment estimation before applying for a loan 2) fill in the online application form, upload the required documents, and wait for approval status notification 3) receive vehicle inspection and contract service, and transfer the vehicle registration and 4) receive fund transfer to the bank account. The application also allows customers to check their loan application status, from document submission, approval status notification to fund transfer, anywhere anytime.
“We believe that the new service channel on KMA will enable customers easier access to “Car4Cash” automotive refinance services. Recognizing Thai people’s financial needs during this challenging time, we are committed to supporting the financial security of vehicle owners and fighting alongside our customers through every circumstance in the 'New Normal’ environment,” addedMrs. Kittiya.