Bangkok--28 Aug--Spark Communications
SOCIALIZTA, known as S0, Thailand’s fastest growing Influencer Marketing Agency, announces the hire of Paul Spencer to spearhead its Thailand venture.
With 25 Years of Thailand media market experience Paul is a highly respected figure in the advertising industry, combining local market leadership with international best practice across all media and creative excellence. Paul has spent the last 10 years as Thailand Managing Director of global media agency OMD.
“SO” has shown tremendous growth in the last years building a great talent pool while enhancing its experience and reputation through delivering outstanding work. “SO” is expanding the ecosystem creating ever better content for influencers with a more focused commerce end-game driving beyond the old coupon model that creates far more value for all parties. 'SO’ is passionate about craft, and displays a positively maverick cultural identity which is a wonderful brand essence in these times of ours. We drive a vital component in the consumer journey and believe in authentic brand storytelling as told by real people who matter in the orbit of the audience.
“We are committed to providing SO much more to our trusted clients and network of influencers. Our goal is to bring a heighted level of discovery, collaboration, scale, connectivity, measurement and insight to life for all partners,” said Paul.
“Developing new capabilities means developing new skillsets, and that has required bringing greater diversity of qualifications, experience and talent into our agency. The breadth of capabilities now embedded in our organisation ensures that every decision we make – be it automated or human – is based on the best data and insights available, so we can deliver on our commitments to clients and our valued influencer partners,” said Kulthep Narula, Executive Director.
Paul began in his role at SO on July 1st 2020.