Bangkok--2 Sep--FleishmanHillard
Gold necklace lucky draw campaign boosted sales by 80%
Krungsri Auto Broker, an insurance broker under Ayudhya Capital Auto Lease PCL, a subsidiary of Krungsri Auto, revealed the notable success of the gold necklace lucky draw with every purchase of motor insurance campaign*, during the first half of the year. With the total prize worth over 781,200 baht, the campaign boosted online sales by 80% and contributed to more than 47 million baht in insurance premiums.
Mrs. Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL, said, “In late June of last year, Krungsri Auto Broker officially launched its motor insurance online service with the 'Exact Comparison and Budget-to-Plan’ feature and a wide range of car and big bike insurance scheme selections from more than ten leading insurers. Since then, we have regularly communicated with consumers to raise brand awareness through digital marketing strategies and reward campaigns. The gold necklace lucky draw campaign was one of the key activities during the first half of 2020 and received favorable customer responses, with an 80% increase in online sales, compared to the last six months of 2019, and over 47 million baht in insurance premiums from 4,096 policies throughout the campaign duration.
“The response indicated that customers in outer cities contributed 60% of online insurance sold while customers in Bangkok and metropolitan areas made up the remaining 40%. The result reflects the untapped potential of digital services, which is not confined within urban areas. It also presents service providers with exciting opportunities in developing platforms that capture the lifestyles and life stages of different customer groups and comprehensively answer their behaviors. Krungsri Auto Broker strongly believes that our platform and services can deliver automobile users the best seamless experiences and respond to various aspects of their needs, from offering convenience, wide-ranging choices, and personalized needs in budget planning and insurance schemes,” concluded Mrs. Kittiya.
The gold necklace lucky draw with every purchase of motor insurance campaign is a promotional campaign for customers who purchased car or big bike insurance via the Krungsri Auto Broker website from 25 January 2020 to 15 June 2020. Eighty lucky customers received gold necklaces, worth 36 baht-weight in total.
*License number 778/2562
About “Krungsri Auto Broker”
“Krungsri Auto Broker” provides non-life and life insurance broker services, under the operation of Ayudhya Capital Auto Lease PCL, a subsidiary of “Krungsri Auto,” a leader in automotive finance business under Bank of Ayudhya PCL. “Krungsri Auto Broker” has been granted the non-life and life insurance broker license by the Office of Insurance Commission (OIC). Customers can access “Krungsri Auto Broker” services as well as receive insurance advisory via “Krungsri Auto Broker” Telesales at tel. 02-828-7888. Visit www.krungsriautobroker.com for more insurance product information and purchasing.