The acceleration of discovering Covid-19 vaccines will without a doubt bring the infection rate of the coronavirus to a halt and lead our lives back to normal. Beiersdorf recognizes the tremendous importance of this revolutionary discovery and will play a part by extending our company?s purpose ?Care Beyond Skin?. NIVEA, one of our skin care leading brands, collaborated with Big C to launch a campaign to fight against Covid-19. Every piece of NIVEA item sold at Big C during the period from October 1, 2020 to November 25, 2020. NIVEA will donate of 1 Baht for the cause. The proceeds will go directly to Chula Vaccine Research Center (Chula VRC), Faculty of Medicine, Chulalongkorn University.
Chula VRC has been working tirelessly since the beginning when the epidemic initially emerged in Thailand. The development of a vaccine called CU-Cov19 shows promising signs and is now in the trial phases. In order to successfully reach the approval stage for human usage, huge investments need to be injected into further research and development programs.
?NIVEA is well-aware of the inclining infections. The one and only way that will bring a stop to this outbreak and bring us back to normal is to immunize at least 60% of Thailand?s population with vaccination. We, NIVEA would like to be a part of the fight against this virus and we are lucky to have Big C as our business partner. There are Big C stores in every corner of Thailand so everyone can conveniently reach for NIVEA.? Mr. Rakshit Hargave, SVP ASEAN, Beiersdorf
During the press conference, Khun Mathew Dean, a renowned actor and television host, generously shared his experience as a Covid-19 patient.
For those who would like to support Chula VRC can buy NIVEA products at Big C which has more than 1,000 stores nationwide from October 1, 2020 until November 25, 2020. (Sales incorporated in this campaign is exclusively generated from normal Big C stores, Sales from Big C online is not included.)
This campaign is just a portion of Beiersdorf?s Care Beyond Skin. Previously, Beiersdorf was involved in producing more than 20,000 liters of alcohol hand sanitizer donating them to several hospitals across the nation. Moreover, Beiersdorf provided 96,000 pieces of NIVEA Creme special edition to medical staffs around the country.