SCB SEVP & Chief Retail and Business Banking Officer Ms. Auraratana Jutimitta recently had the pleasure of announcing that Lifestyle banking service provider Siam Commercial Bank (SCB) has yet again earned three international excellence awards. The outstanding achievement comprises Domestic Retail Bank of the Year, Debit Card Initiative of the Year, and Service Innovation of the Year awards garnered at the Banking & Finance Retail Banking Awards 2020 ceremony organized by leading global financial magazine, Asian Banking and Finance.
The awards reflect SCB?s commitment to combining digital technology with databases in designing and delivering personalized financial products and solutions catering to every business segment. The Bank also focuses on the importance of the Customer Experience in improving customer satisfaction in line with drastic changes in customer requirements.
SCB won the Domestic Retail Bank of the Year for its outstanding data capability to analyze and design a variety of financial products and solutions, comprising:
- Just for You: An intelligent financial assistant that help customers manage their personal finance better, personalized insights on savings, spending and investing tips, transaction reminders are provided to existing customers via SCB EASY Application. Insights are generated by using AI, Machine Learning and Big Data to predict relevant contents. Customers can view and decide to take further actions on SCB EASY Application. The service also provides a monthly update of privileges especially selected to suit individual lifestyles.
- SCB Dee Jung: A personal loan that can be applied for easily anytime and anywhere via the SCB Easy Application?s Dee Jung Transfer menu. The service allows customers to switch their unutilized credit line into lump-sum cash, which is instantly transferred to savings account, giving them instant financial liquidity support while allowing long-period monthly installments of up to 36 months.
- SCB-One Loan: A convenient and speedy lending service that allows customers to apply for loans and get approval results within minutes without requiring any documents.
- SCB Easy Bonus: Privileges and promotions available throughout the year at your fingertips on the SCB EASY Application, including a variety of financial services fully covering customer requirements.
The Debit Card Initiative of the Year was earned for SCB?s successful PLANET SCB card launch. With a feature allowing card usage worldwide, customers are able to exchange up to thirteen currencies, including the baht, at competitive rates equivalent to major money changers in the market and store the value on the card. These all-in-one convenient features are available 24 hours a day via the SCB Easy Application.
Lastly, the Service Innovation of the Year award reflects the success of SCB?s Smart Hospital project, piloted at Siriraj and Ramathibodi public hospitals. The Bank has combined a digital solution and financial innovations to create and transform the experience of those receiving medical services at hospitals. From conventional brick-and-mortar services, SCB has created a digital healthcare 4.0 application, connecting three databases for effective self-services that truly create new experiences for the public, comprising:
- App: A digital platform connecting online healthcare service databases via smart phones. With highlighted features allowing alert notifications for appointments, customers can also manage doctor appointments or postpone appointment dates and check-in registration to confirm appointments from home before seeing doctors.
- Self-Payment Kiosks: Automatic machines that allow medical bills payments via various options, e.g. QR code, debit/credit card, and cash, allowing increased convenience and speed.
- LINE Chatbot: A communication channel providing healthcare information via a LINE chatbot.