Central Food Retail dives into seasonal marketing for New Year Gift Basket Campaign Teaming up with leading credit cards for saving up to 47%

ข่าวเศรษฐกิจ Monday November 9, 2020 09:19 —PRESS RELEASE LOCAL

The long-awaited holiday season is upon us, and Central Food Retail, the operator of Tops and Central Food Hall under Central Retail is diving into seasonal marketing to launch its 2021 New Year Gift Basket Campaign. This will deliver a special experience to welcome the festive season under the concept of "Infinite Happiness". High quality products have been selected from around the world, and excellent produce from growers and communities in every region of Thailand, to create a diverse range of gift basket designs. Highlights include gift baskets for pet cats and dogs, Health and Beauty gift baskets, and DIY gift baskets catering to widely differing customer lifestyles. 11 leading credit cards are giving the best promotions of the year for every shopping trip to deliver unprecedented value, with saving up to 47%, and 0% interest on repayments to the credit card for 3 months from 4th November 2020 to 5th January 2021.

Stephane Coum, Chief Executive Officer Food at Central Food Retail Company Limited, under Central Retail said, "Despite Thailand and the rest of the world facing the Covid-19 pandemic in 2020, which has been overcome with the joint efforts of every agency and person, now the long-awaited season of happiness is rolling around. We are all excited to celebrate and welcome this special time to promote positive energy, spread goodwill, and give thanks. The 2021 New Year Gift Basket Campaign will run under the concept of "Infinite Happiness" from 4th November 2020 to 5th January 2021 at every branch of Tops Market, Tops SUPERSTORE, Central Food Hall ,Tops Daily and Tops online. Every gift basket which we have selected is a symbol of our good wishes, added value, and the meaning of giving. We are returning revenues to communities, delivering sustainability for society and the environment, and giving 'Infinite Happiness' for everybody to smile over the holidays."

The prices of New Year Gift Baskets start at 390 baht, and come in a huge range of formats catering to customers' lifestyles. For instance, there are Petster Dog and Petster Cat baskets for dogs and cats, Healthiful baskets for the health conscious, Beauty gift boxes, baskets of Doi Tung products, baskets of outstanding items from communities in every region, baskets woven from water hyacinths, and DIY baskets which are a new style of self-created basket from our Heartcrafted Hamper activity. Free decorations are available from spending 1,000 baht upward per receipt, from 16-22 December 2020 at Tops Market store in Central Plaza Westgate and Central Food Hall stores at Central Chidlom and Central Bangna.

Another "thank you" to deliver value at every shop to every customer, is unprecedented great promotions catering to every shopping behavior and covering both online and offline channels. These include:

  1. Saving up to 47% from participating credit cards issued by 11 leading banks when shopping for gift baskets in the catalog.
  2. Repayments of just 0% for 3 months on participating credit cards.
  3. Free discount coupons and gift vouchers. Buy or top-up a Tops Gift Card by 1,500 baht upward and receive a credit refund of up to 20%, when buying or topping-up the Tops Gift Card with a participating credit card.
  4. Special offers when shopping for gift baskets at Tops or Central Food Hall from the catalog, from 15th October to 30th November 2020. When spending over 90,000 baht per receipt, get a free deep pot and flat bottomed wok from Neoflame worth 2,390 baht. For every spend of 150,000 baht per receipt, receive a smart home MV-1403 5.5 liter oil-less deep fryer worth 3,590 baht.
  5. For every gift basket purchase, receive discount coupons worth a total of 2,020 baht for discounts at Tops, Central Food Hall, Family Mart, Matsumoto Kiyoshi and participating stores in Central Group.
  6. Coupons worth a total 200 baht from making a scan payment through the Dolfin app exceeding 1,500 baht.

Stephane Coum added, "We cater to the behavior of modern consumers who like to shop online. It is highly convenient to order gift baskets online through many channels, such as www.tops.co.th with easy orders in just three steps. There is scanning a QR code, or using LINE @TopsThailand to place an order through the Chat & Shop service. There can be purchases through the Call Center on 02-295-0930 ext. 0, with free delivery on shopping of over 888 baht, and refunds of up to 140,000 baht when shopping for gift baskets in the catalog according to the specified conditions. It is also possible to order gift baskets through the website of OfficeMate https://www.officemate.co.th/th/printing-gifts/gifts/hamper-for-new-year."

Give "Infinite Happiness" at this special time and get great value with New Year Gift Baskets from every branch of Tops Market, Tops Superstore, Central Food Hall, Tops Daily and Tops online from 4th November 2020 to 5th January 2021. For more details see www.tops.co.th, the Facebook page TopsThailand, or the line app @TopsThailand and @Topsonline

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