Adoption surges in rural areas including Songkhla, Prayao, Satun as AirPay provides shoppers across Thailand with easy access to digital payments.
'AirPay', an integrated mobile wallet that offers users easy access to digital payment services, saw more consumers adopt digital payments at the recent Shopee 12.12 Birthday Sale. This was highlighted by a 30 times increase in AirPay transactions in the first hour of 12 December compared to an average day, as people turned to digital payments for its convenience and ease of use.
Supphavit Hongamornsin, Head of Commercial at AirPay Thailand, "I am happy to see more people enjoy greater convenience and rewards with AirPay at the Shopee 12.12 Birthday Sale. Our integrated mobile wallet allowed users to check out purchases more quickly and securely, while also accessing exclusive deals. It's heartening to see more people using digital payments as their preferred payment method. This is a positive trend as digital payments become increasingly important in driving digital inclusion and the acceleration of our region's digital economy."
Rising confidence in digital payments in Thailand
Thais used AirPay to discover exclusive deals, earn rewards, and complete orders at the Shopee 12.12 Birthday Sale. The most popular categories shopped with AirPay were Home & Living, Beauty & Personal Care, and Stationery, Books & Music, showing that people became more comfortable with using digital payments for various essential and lifestyle needs.
Key trends for the use of AirPay on 12 December included:
- Growing digital adoption in smaller cities: Songkhla, Prayao and Satun saw the greatest uplift in AirPay transactions on Shopee compared to an average day, showing that AirPay is offering underserved users easier access to digital payments.
- AirPay adoption increases across different generations: Millennials aged 18 to 34 continued using AirPay to conveniently shop for various needs such as exercise wear, storage organisers, doormats. Importantly, Gen X users above 50 saw a surge in adoption, with orders paid via AirPay increasing by 15 times from an average day.
AirPay bridges offline and online retail
AirPay also created a positive impact for businesses offline. On 12 December, AirPay's offline partner merchants participating in Shopee 12.12 Birthday Sale saw transactions increase 3.5 times compared to an average day.
Across the Shopee 12.12 Birthday Sale period, the number of Scan & Pay vouchers claimed on AirPay also grew 5.5 times from 11.11, showing that Thais are rapidly becoming more comfortable with using the digital wallet for both online and offline purchases.
Supphavit Hongamornsin, Head of Commercial at AirPay Thailand closed, "As users become more accustomed to digital payments, we are committed to further growing our ecosystem of partner merchants so all users benefit from the convenience both online and offline, while businesses enjoy better growth in the future."
For more information on AirPay and SeaMoney, please visit https://www.seamoney.com.
About AirPay
AirPay is an integrated mobile wallet that offers users easy access to digital payment services. Launched in 2015, AirPay enables a seamless shopping experience by allowing users to make online payments on Shopee, top up their wallets, transfer and withdraw funds, and make payments offline at thousands of merchants.
AirPay makes it easier to shop and do business. It provides users with a convenient, secure, and rewarding payment option; it empowers businesses and helps them to capture new opportunities.
AirPay is part of SeaMoney, the digital financial services arm of Sea Group. A leading digital payments and financial services provider in Southeast Asia, SeaMoney's mission is to better the lives of individuals and businesses in the region with financial services through technology.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea's other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea's mission is to better the lives of consumers and small businesses with technology.