Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, led by Mrs. Kittiya Srisanit (first row - second from left), Head of Krungsri Auto Group, Bank of Ayudhya PCL, recently received the "GPF Most Admired Brands 2020" award from Government Pension Fund (GPF) in the automotive finance category. The award emphasizes Krungsri Auto's leading position as the automotive finance brand with high recognition from GPF members as the provider of total automotive finance solution that delivers better services and privileges as well as continuously enhances its product and service offerings to meet GPF members' needs and lifestyles.
Founded by Government Pension Fund (GPF) in 2020, GPF Most Admired Brands was conducted by BrandAge magazine, a leading marketing and branding magazine in Thailand. The survey studied various factors affecting purchase decisions of nationwide GPF members in term of branding credibility and notable benefits among GPF's partners for six business sectors, including automotive finance, personal finance, life insurance, insurance, mobile phone network provider, and book store.