True Group and UAG partnered to launch a new brand, [U] by UAG which meets the demands of stylish and strong modern women through the concept of "STRONG IS BEAUTIFUL." Debuting with the iPhone 12 case, AirPods case, iPad case and Apple Watch strap in a simple and elegant style combined with a modern fashion sense, this new product range supports the young generation's dynamic lifestyles while retaining the unique strength of UAG, and is available for ladies today at participating True shops and True Authorized Partners for UAG brand.
Inspired by New York City, [U] by UAG was designed by Alaina Appelbaum, a New York designer who hopes to promote women's empowerment and amplify their voices in product design. Since [U] believes that a strong personality can shine with incredible beauty, [U] by UAG was determined to design stylish phone cases and gadgets in complex but simple designs while retaining strong all-round protection, making them suitable for fashion lovers, working women, and adventurous girls with active lifestyles.
- The released models of the iPhone 12 cases from [U] by UAG feature a feather light construction with a soft, premium feel; protective surround screen; compatibility with wireless and MagSafe chargers; and provides a full protection concept through its soft impact-resistant core technology, tested by US military drop-test standards (MIL STD 810G 516.6); accepted by the global gadget industry; and offer a one-year warranty. The range includes three models:
- ANCHOR (1,590 baht) in a matte finish and cutting-edge design on the angle with 8-foot drop protection, is available in four shades of black, pink and grey: Black, Aubergine, Grey, and Dusty Rose.
- LUCENT (1,090 baht) in a translucent color with 6-foot drop protection, is available in four shades of pink and grey: Ice, Ash, Dusty Rose, and Orange.
- MOUVE (1,590 baht) in a matte finish with 8-foot drop protection, is available in four shades of blue, pink, and grey: Matte Ice, Matte Ash, Matte Blue, and Matte Aubergine.
- - DOT: Apple Watch Strap (1,590 baht)
- - Lucent: iPad case (2,290 baht)
- - DOT: AirPods / AirPod case (990 baht)