Krungthai Panich Insurance Public Company Limited or KPI, a non-life insurance company, subsidiary of Krungthai Bank, Public Company Limited adjusts its strategy to continue to provide excellent services to Thai customers. To stand as an insurance company that integrates into business development, Krungthai Panich Insurance developed the "Smart Sharing Space" concept to increase the market value of branches nationwide. The concept is designed to enhance user experience through a modern and well-designed environment, allowing agents, dealers, business partners, and customers to share the service area and co-working space more comfortably.
Dr. Pongpanu Damrongsiri, President of Krungthai Panich Insurance Public Company Limited said "At Krungthai Panich Insurance, we aspire to develop new insurance products and services that truly answer to the needs of Thai consumers. The opening of branch offices under the concept of "Smart Sharing Space" is part of the company's management policy to focus on Customer-Centric while aiming to create more value for the insurance business. We believe that our new branch offices provide customers with a new experience and accommodate our agents, dealers and business partners as training facilities that offer knowledge of insurance."
With a plan to adjust 20 branch offices nationwide, Krungthai Panich Insurance firstly focuses on key districts to allow agents, dealers, business partners, and customers to access the service thoroughly. The company has officially opened Buriram and Udon Thani branch offices at the end of 2020, with a plan to complete six more office branches; Hat Yai, Khon Kaen, Chiang Mai, Chonburi, Surat Thani, and Ubon Ratchathani in 2021. Then, moving on respectively to branch offices in Nakhon Pathom, Nakhon Ratchasima, Nakhon Si Thammarat, Nakhon Sawan, Phitsanulok, Phuket, Rayong, Saraburi, Suphanburi, and Hua Hin.
The new "Smart Sharing Space" concept of Krungthai Panich Insurance branch offices is designed to project a modern and relaxed atmosphere and create a more comfortable living space for customers. The area within the space is allocated sufficiently with facilities such as high-speed internet, office facilities, meeting rooms, and training rooms with a maximum capacity of 50 persons.
"We make convenience and flexibility as our top priorities when it comes to interior decoration and amenities enhancement for the new branch offices. Space is divided into 3 zones, where the first zone includes a reception area for customers, the second zone includes a meeting room and co-working space, and the third zone is filled with meeting and training rooms for both internal and visitor use. We sincerely hope that the new branch offices provide users with a new experience that answers to the changing needs of customers." said Dr. Pongpanu Damrongsiri, President of Krungthai Panich Insurance Public Company Limited.