Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, led by Mrs. Kittiya Srisanit (Third from left), Head of Krungsri Auto Group, Bank of Ayudhya PCL, recently received the "Superbrands 2020" award, marking eight consecutive wins in the automotive finance category.
"Krungsri Auto's customer centricity focus and customer experience strategy have enabled us to maintain the top-of-mind position by winning this prestigious Superbrands award for eight consecutive times. In responding to customers' needs and lifestyles along their journey and life stage, we emphasize enhancing our product and service offerings as well as developing digital innovation." Mrs. Kittiya said.
Superbrands is the leading annual global brand award given to businesses that achieve excellence in branding. The award recipients are selected through a survey and research based on 15,000 customers nationwide and professionals in the marketing, branding, advertising, public relations sectors, and Superbrands Independent Council. There are three criteria utilized to select winners in each category - Brand Quality, Brand Personality, and Brand Affinity.